Principal Engineer Marketing Automation
Jobs via DiceRole Overview
Jobs via Dice is hiring a Principal Engineer Marketing Automation. This is a full-time role in Hacker Valley. Part of Jobs via Dice's Lifecycle hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Dice is the leading career destination for tech experts at every stage of their careers. Our client, The Intersect Group, is seeking the following. Apply via Dice today!
PRINCIPAL ENGINEER, MARKETING AUTOMATION AND ORCHESTRATION
Company Overview
At The Intersect Group, we partner with organizations in the foodservice and retail space that are rapidly scaling their digital capabilities to better connect with customers. Our client is focused on building a modern, integrated marketing technology ecosystem that supports personalization, automation, and data driven engagement across multiple channels. The organization values innovation, strong cross-functional collaboration, and technology solutions that directly support growth and customer experience.
Role Summary
We are seeking a Principal Engineer, Marketing Automation and Orchestration to architect, implement, and manage the marketing automation and orchestration platforms that power customer engagement and campaign execution. This role plays a critical part in enabling scalable, personalized customer journeys across digital touchpoints. You will operate at the intersection of marketing strategy and engineering, ensuring technology solutions are reliable, secure, and aligned with business goals.
In this role, you will own the technical foundation for marketing automation, lead orchestration and personalization initiatives, and guide platform optimization. You will partner closely with customer experience, digital, data, and product teams to translate campaign strategies into effective technical implementations while providing leadership across complex integrations and workflows.
Key Responsibilities
- Own and manage the marketing automation and orchestration platform, ensuring reliability, scalability, and performance
- Translate marketing campaign strategies into technical requirements and automated execution workflows
- Design, build, and optimize automated journeys including triggered communications, nurture programs, and lifecycle campaigns
- Enable multi-channel orchestration and personalization across email, web, mobile, and related digital touchpoints
- Oversee end-to-end technical implementation including setup, QA, deployment, and UAT
- Ensure seamless integration with customer data platforms, data environments, and broader marketing technology systems
- Establish best practices for data hygiene, governance, consent management, and privacy compliance
- Act as a technical advisor and mentor, supporting cross functional teams and driving platform adoption
Key Requirements
- 10+ years of experience in technical roles supporting marketing technology ecosystems
- 7+ years of hands on experience implementing and optimizing marketing automation and orchestration platforms
- Strong experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, or similar solutions
- Proven ability to lead complex integrations involving CDP, CRM, loyalty, analytics, and digital platforms
- Solid understanding of customer journey orchestration, segmentation, personalization, and automation strategies
- Experience supporting data governance, privacy, and compliance requirements within marketing systems
- Salesforce Marketing Cloud and Data 360 experience preferred, with Salesforce certifications a plus
- Strong communication and leadership skills with the ability to bridge technical and non technical stakeholders
Frequently Asked Questions
How do I apply for the Principal Engineer Marketing Automation position at Jobs via Dice?
Use the Apply button above to submit your application directly to Jobs via Dice. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Principal Engineer Marketing Automation position at Jobs via Dice located?
This position is based in Hacker Valley. Jobs via Dice has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Principal Engineer Marketing Automation at Jobs via Dice earn?
Jobs via Dice has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Principal Engineer Marketing Automation role at Jobs via Dice posted?
This role was posted on April 22, 2026 (47 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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