Senior Data Analytics and Insights Manager

We are currently looking for a Senior Data Analytics & Insights Manager (Remote). In this role, you will have a significant impact on the effectiveness of marketing strategies through data-driven insights. You will lead the design and execution of advanced measurement methodologies that will directly influence multi-million-dollar media investment decisions. This position requires a combination of analytical skills and leadership to drive cross-functional partnerships with media specialists and data engineering teams, establishing robust processes for incrementality and measurement across the organization. Join us to make a difference in how marketing performance is evaluated and optimized.

Accountabilities

• Design and execute statistically rigorous marketing experiments.
• Build test frameworks including market matching and power analysis.
• Develop standardized testing methodologies for client pitches.
• Establish statistical guardrails for marketing experiments.
• Audit and validate measurement work for accuracy.
• Measure cross-channel halo effects using controlled design.
• Conduct regression-based diminishing returns analysis.
• Collaborate on attribution setups and troubleshoot issues.
• Partner with data teams to ensure measurement integrity.
• Develop performance narratives for client engagements.

Requirements

• 5+ years of experience in marketing media analytics.
• Deep understanding of experimental design and validation.
• Strong statistical proficiency, including power analysis.
• Experience generating actionable insights for media decisions.
• Proficiency in Power BI and advanced Excel.
• Strong understanding of full-funnel paid media measurement.
• Experience implementing tracking and attribution methodologies.
• Ability to communicate complex findings to stakeholders.

Benefits

• Flexible work from home options.
• Opportunities for professional growth.
• Collaborative and innovative team environment.
• Access to cutting-edge analytics tools.
• Supportive culture fostering personal development.