Vice President - Content Strategy, JioHotstar

About the Team

The Content Strategy team sits at the intersection of content, consumer insights, and business strategy for JioHotstar’s streaming platform. The team is responsible for decoding audience behaviour at scale and translating that into sharp, data-backed content decisions.

This function works closely with qualitative and quantitative research teams, leveraging a mix of primary research, platform data, and market intelligence to understand what audiences watch, why they watch, and how consumption is evolving. These insights directly inform content commissioning, release strategies, and long-term platform positioning.

The team operates as a central decision-making layer, partnering with content, marketing, and business leaders to ensure that every content bet is grounded in audience understanding, platform performance, and growth potential.

About the Role

This is a leadership role within Content Strategy, focused on building a strong, insight-led approach to content planning and decision-making.

The role will anchor audience understanding across the platform — bringing together qualitative research, quantitative analytics, and platform data to shape content strategy, release planning, and portfolio decisions. It will oversee research inputs (both qual and quant), and translate them into clear, actionable recommendations for content and business teams.

You will be responsible for:

Defining how audience insights inform content strategy across genres, formats, and cohorts

Translating platform metrics (reach, time spent, retention, cohort behaviour) into content decisions

Leading greenlighting and content investment recommendations through a data-backed lens

Identifying growth opportunities through underserved audiences and content white spaces

Building frameworks for release strategy, cadence planning, and content performance evaluation

Driving alignment across content, marketing, and business teams to ensure strategy translates into execution

This role requires someone who can move seamlessly between data and storytelling — comfortable working with research, analytics, and platform metrics, while also shaping strategic narratives that influence senior stakeholders.