Director - Public Relations, Sports

Job Overview:

The incumbent will lead the PR strategy, reputation management, and external communication efforts for the sports division. This role is responsible for shaping the brand narrative, driving media visibility, managing crises, and positioning athletes, teams, events, and the organization as leaders in the sporting ecosystem. The incumbent will work closely with senior leadership, Central Corporate Communications & PR, marketing, digital, legal, and key stakeholders to ensure consistent, impactful, and positive public engagement.