Marketing Manager (B2B / Demand Generation)

Job Description – Marketing Manager (B2B / Demand Generation)

Role Title: Marketing Manager

Location:

Remote (India) – US Shift Overlap (6 PM IST onwards)

Experience

5+ Years

About the Company

Jade Business Services (JBS) is a US-based Energy AI company focused on building

agentic AI systems, data reliability platforms, and enterprise workflow automation

for Fortune 100 energy clients.

The company has strong delivery capabilities and partnerships with

Databricks, Google Cloud, and Microsoft

, and is now focused on building a powerful brand and demand engine.

Role Overview

This is a

high-ownership, high-impact marketing role

responsible for building JBS’s marketing engine from scratch.

You will

• Own

end-to-end marketing strategy and execution

• Build

brand positioning in the Energy AI space

• Drive

pipeline, MQLs, and demand generation

• Lead

content, webinars, ABM, and partner marketing

This is

not a coordination role

— it requires someone who can think strategically and execute independently.

Key Responsibilities

1. Brand & Positioning

• Define and own brand messaging and tone across all channels
• Position JBS as an

Energy AI specialist (not generic IT services)

• Ensure all content reflects domain credibility and differentiation

2. Demand Generation & ABM

• Build and run

Account-Based Marketing (ABM)

campaigns (50–100 target accounts)

• Own

marketing funnel (awareness → MQL → pipeline)

• Work closely with sales for lead conversion within 48 hours
• Launch and scale targeted outbound + inbound programs

3. Webinar Program (Mandatory)

• Launch and manage

monthly webinar series

• Handle end-to-end execution:
• Topic selection
• Promotion
• Hosting
• Follow-ups
• Repurpose webinars into multiple marketing assets

4. LinkedIn & Social Media

• Transform LinkedIn into a

thought leadership channel

• Publish 4–5 high-quality posts per week
• Build audience across:
• US Energy Buyers (CDO/CTO level)
• India Tech Talent

5. Content & Thought Leadership

• Create:
• Whitepapers (quarterly)
• Case studies
• Newsletters
• Collaborate with internal SMEs to extract technical insights
• Ensure content speaks to

senior technical buyers (not generic audience)

6. Partner Marketing

• Drive co-marketing with:
• Databricks
• Google Cloud
• Microsoft
• Execute:
• Joint webinars
• Co-branded content
• Co-sell campaigns

7. Website & SEO

• Own website messaging and structure
• Improve SEO for

energy AI & enterprise data topics

• Continuously update case studies and thought leadership

Required Skills & Experience

• 5+ years in

B2B marketing (IT services / SaaS / consulting)

• Proven experience owning

pipeline or MQL targets

• Hands-on experience with:
• Demand generation
• Webinar execution
• LinkedIn company page strategy
• Strong

B2B writing skills

(technical + executive audience)

• Experience with marketing tools like:
• HubSpot / Marketo
• Ability to work in

US shift overlap

Preferred

• Energy / Utilities / Industrial sector experience
• Account-Based Marketing (ABM)
• Partner marketing with cloud ecosystems
• SEO and website strategy
• Event / conference marketing