Brand Manager, Performance Brands

Are you passionate about making a difference in the workplace? Do you thrive in a fast-paced, innovative environment? Iovate Health Sciences International Inc. is looking for a dynamic and dedicated Brand Manager, Performance Brands to join our team!

Job Title: Brand Manager, Performance Brands

Location: Oakville ON- Hybrid (3 days in office)

Employment type: FT

Reports to: Senior Director, Performance Brands

Compensation: $90K+ (CDN)

Position Summary

The Brand Manager, Performance Brands is responsible for driving brand demand, masterbrand storytelling, and global campaign activation across North America and International markets. This role partners closely with the Senior Director, Performance Brands to translate long‑term brand strategy into impactful, scalable marketing initiatives that build awareness, engagement, and commercial momentum.

The Brand Manager acts as a key marketing leader for MuscleTech, ensuring innovation platforms, masterbrand campaigns, and core product initiatives are activated consistently and effectively across global markets — moving beyond localized adaptation to true campaign extension and awareness growth.

Key Responsibilities

Lead development and execution of integrated marketing campaigns across North America and International markets

Drive demand generation initiatives to increase brand awareness, engagement, and trial globally

Translate innovation platforms and masterbrand initiatives into clear, scalable storytelling and campaign assets

Develop global marketing toolkits and activation frameworks for regional markets and distributors

Partner with Digital, Social, Influencer, and Media teams to build brand heat and cultural relevance

Support innovation launches by developing strong positioning, messaging, and launch activation plans

Partner with regional stakeholders to localize campaigns while maintaining brand consistency and equity

Track campaign performance and awareness metrics across markets to identify opportunities for optimization

Support pricing, promotional, and commercial strategies in partnership with Sales and Finance

Manage agency partners and external vendors supporting campaign development and execution

Assist in budget planning, ongoing management of brand P&L and ensure compliance with approved marketing investments

Collaborate with cross-functional teams to ensure timely and effective execution of brand initiatives

Qualifications

Post‑Secondary Education in Business Administration, Marketing, or related field

5–8 years of brand or marketing experience within CPG, nutrition, or performance‑driven categories

Demonstrated experience developing and executing integrated marketing campaigns

Strong storytelling, copywriting, and presentation skills

Analytical mindset with experience reviewing campaign performance and marketing effectiveness

Experience working across multiple markets or global brand environments preferred

Ability to operate effectively in fast‑paced, matrixed organizations

A strong understanding of the diet and sports nutrition markets

Proficient in the use of MS Office Suite

What We Offer

World class gym, and external basketball court

Competitive compensation package

Employee Assistance Program

Company RRSP Matching

Paid vacation & 5 personal days

Employee Engagement Events

Product & Swag from our industry leading brands

Professional career development

Opportunities for Global career exposure without the need to relocate!

We do use automated systems (AI) to screen, assess, or select applicants for this posting.

We will retain a copy of this publicly advertised job posting, any application forms, and application materials for 3 years after the posting is removed from public access, as required by law. By applying you consent to our retention and use of your information for the purposes of recruitment.

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