Senior Field Marketing Manager - Regional Events

Full Timesenior

San Francisco, CaliforniaPosted 15 days ago

Role Overview

Intercom is hiring a Senior Field Marketing Manager - Regional Events. This is a full-time role in San Francisco, California. posted 2 weeks ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.

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SaaSB2BABMIntercomPipelineROIORStakeholder Management

Job description

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams.

Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers.

What's the opportunity?

Fin is looking for a Senior Field Marketing Manager, Regional Events to own and scale our portfolio of curated and third-party programs in North America. This role is critical to building meaningful, high-impact touchpoints with prospects and customers, turning regional experiences into measurable pipeline and revenue.

You’ll lead the strategy and execution of roadshows, sponsored events, virtual programs, executive dinners, and hospitality experiences. Working closely with Sales, Marketing, Product, and GTM partners, you’ll design programs that not only generate early-stage pipeline but also accelerate deals and help close business.

This is a highly strategic, cross-functional role for someone who knows how to balance creativity with performance and who thrives on building programs that deliver real business outcomes.

What will I be doing?

Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences
Own executive engagement strategy: Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts
Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement
Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals
Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up
Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections
Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI
Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences
Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact
Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization
Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution

What skills do I need?

6+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment
Proven track record of driving pipeline generation and influencing revenue through events and field programs
Experience executing both curated (owned) and third-party (sponsored) events
Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration
Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams
Strategic mindset with the ability to connect program execution to broader business goals
Strong project management and organizational skills, with the ability to manage multiple programs simultaneously
Data-driven approach to measurement, reporting, and optimization
Experience with ABM strategies and targeting is a plus
Willingness to travel to support key regional events

What success looks like

Regional event programs consistently generate high-quality pipeline and influence revenue
Strong alignment and trust with Sales and GTM partners
Events are thoughtfully designed, well-executed, and highly engaging for target audiences
Clear visibility into performance, with measurable impact on pipeline creation and deal acceleration
Scalable, repeatable frameworks are in place to grow regional programs efficiently

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews - great work is rewarded!
Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
In-office bicycle storage
Fun events for employees, friends, and family!

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $175,000 - $188,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). We also provide a full benefits package to all regular employees.

#LI-Hybrid

Policies

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Fin values diversity and is committed to a policy of Equal Employment Opportunity. Fin will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

About Intercom

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Frequently Asked Questions

How do I apply for the Senior Field Marketing Manager - Regional Events position at Intercom?

Use the Apply button above to submit your application directly to Intercom. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Where is the Senior Field Marketing Manager - Regional Events position at Intercom located?

This position is based in San Francisco, California. Intercom has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.

What does a Senior Field Marketing Manager - Regional Events at Intercom earn?

Intercom has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.

When was the Senior Field Marketing Manager - Regional Events role at Intercom posted?

This role was posted on June 24, 2026 (15 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.

How much experience does the Senior Field Marketing Manager - Regional Events role at Intercom require?

This is a senior-level position. Most senior roles call for 5+ years of directly relevant experience. Intercom lists their specific requirements in the description below, so review the must-have qualifications closely before applying.