Brand Marketing Specialist

Job Description

At IntelliGRC, we deliver cutting-edge governance, risk management, and compliance solutions through our SaaS platform. We are seeking a Partner and Brand Marketing Specialist to spearhead our marketing and communications efforts, with our website and digital presence an important part of how we tell that story.

Position Overview

The IntelliGRC Team is looking for a Partner and Brand Marketing Specialist to help promote our B2B offerings, increase awareness, and reach clients who can benefit from our solutions. This role helps keep our website fresh and discoverable, supporting the content that lives there, the search performance that brings people to it, and the blog program that gives them a reason to stay. Our ideal candidate pairs extensive marketing experience and a comprehensive understanding of branding with fluency in modern AI tools that accelerate content creation, optimization, and analysis, and can effectively collaborate with team members and partners on joint marketing efforts to establish and achieve shared marketing goals.

Key Attributes

If you identify with the following descriptors, we would love to meet you:

• Data-driven storyteller: Turn raw data and product insights into compelling blog posts and web content that drive engagement and action.
• Strategic thinker: Use creative techniques and search insights to connect with a niche audience, integrating marketing with business goals efficiently.
• Effective translator: Simplify complex cybersecurity compliance rules for everyday users, working with technical teams to create engaging messaging.
• Excellent communicator: Craft concise, friendly, and accessible language that embodies our brand voice.
• Curious learner: Stay updated on best practices across the ever-evolving technology and marketing landscape—including emerging AI tools, web, and SEO trends—continuously finding new ways to connect with our target market.

Responsibilities

• Champion communication, marketing, and publicity efforts to maintain a positive public image and develop materials that align with the brand's messaging and visual guidelines.
• Write, review, and edit blog content and case studies that translate customer outcomes and product capabilities into compelling narratives, using AI tools to draft and refine while collaborating with internal teams and partners.
• Manage marketing campaigns, including design of test/control segmentation, implementation, tracking, analysis, and recommendations.
• Own the day-to-day upkeep of the IntelliGRC website, keeping pages current, accurate, and on-brand, and using AI-assisted tools to publish and refresh content efficiently.
• Support SEO across the website and blog—researching keywords, optimizing on-page content, and improving rankings on major search networks, leveraging AI tools to scale keyword and content analysis.
• Assist Partners in planning and hosting industry events.
• Collaborate with channel and technology partners on joint marketing initiatives—co-branded campaigns, content, and events—that expand reach and generate demand for both organizations.

Skills and Qualifications

• Experience: Extensive experience with digital marketing, content marketing, SEO, website content management, social media content, public relations, and tools such as ZoomInfo, HubSpot, and Canva, along with hands-on use of AI tools for content creation and optimization.
• Technical Skills: Proficiency with website platforms and content management systems (e.g., Webflow), HTML/CSS/JS, SEO and analytics tools, AI-assisted content and copywriting tools, Adobe Creative Suite, Google Ads, Microsoft Office 365, and project management.

Preferred Qualifications

• Education: Bachelor’s degree in marketing, communications, or related field.
• Certifications: Certified Digital Marketing Professional (CDMP) and/or Professional Certified Marketer (PCM) in Digital Marketing.
• Analytics: Google Analytics Individual Qualification.
• Industry Experience: Experience in technology or highly regulated industries, preferably in cybersecurity or compliance.
• Tools: Proficiency with website content management systems, SEO and analytics platforms, AI content tools, and design software like Adobe InDesign and Canva.
• Compliance and SaaS: Experience with compliance and SaaS software is highly desirable.
• Learning: Willingness to acquire further education in industry-related topics, including emerging AI tools, web development, and SEO practices.

Join us at IntelliGRC and help us lead the way in governance, risk management, and compliance solutions. If you are a passionate marketer who enjoys keeping a website sharp, ready to harness AI to do your best work, and eager to drive our marketing efforts for our B2B market, we want to hear from you!