Copywriter, CRM

We’re looking for a CRM-focused Copywriter to join the INNOCEAN team in our Toronto office. This is a CRM-first role focused on developing compelling customer communications across many touchpoints. You’ll bring brand stories to life through clear, persuasive, and personalized messaging, while also supporting broader integrated campaigns when needed.

If you thrive in fast-paced, collaborative environments and take pride in delivering CRM work that’s both strategic and inspired, we'd love to hear from you!

About Us

INNOCEAN Worldwide Canada is an award-winning global marketing and communications company based in Toronto with offices across 16 countries and growing. At INNOCEAN, we believe the future of business belongs to companies and brands that understand how to create memorable customer experiences. We are passionate about creating extraordinary value for our clients, providing bespoke solutions that propel their business forward locally, nationally, and internationally.

Position Summary

The CRM Copywriter plays a key role in bringing our clients' brands to life through strategic, customer-centric communications. With a primary focus on CRM, this role develops compelling, personalized messaging across multiple customer touchpoints while supporting integrated campaigns when needed. Working closely with creative, strategy, account, media, and production teams, the CRM Copywriter helps deliver engaging customer experiences that build brand loyalty and drive business results.

Key Responsibilities

What Your Typical Day Will Look Like:

·Develop ideas and write compelling copy for CRM formats and mediums.

·Translate brand, retail, and business objectives into clear, personalized customer messaging.

·Support integrated campaign work across digital, social, broadcast, print, radio, out-of-home, Point of Sale, and web as needed, with CRM remaining the primary focus.

·Partner with creative, account, strategy, data, media, and production teams to deliver work from concept through execution.

·Present concepts, customer journeys, and copy to internal teams and clients.

·Participate in new business opportunities, especially where CRM and customer communications play a key role.

The Skills & Experience You Bring:

·Strong CRM copywriting experience is required, including experience developing customer communications across all touchpoints in the customer journey.

·Must have knowledge and experience in the creative development and execution of integrated CRM programs.

·Comfortable adapting brand voice across personalized, targeted, and performance-driven customer touchpoints.

·Experience working with strategists, account teams, media teams, and production partners is an asset.

·Ability to meet tight deadlines in a fast-paced, high-pressure environment.

·Strong command of the English language and very detail-oriented.

·Ability to work with fellow creative people, business partners, and clients to move projects from concept to completion.

·Bachelor's degree in English, journalism, communications, advertising, marketing, or public relations, plus 5-10 years of relevant experience and a proven track record.

What you’ll love about working at INNOCEAN Canada:

• People-first and Inclusive of all — we’re proud to be recognized by ‘Great Places to Work’ FIVE years in a row and counting - overall, as well as for youth, inclusion, and as a Best Place to Work for Women
• Flexible hybrid work set up (2 days in winter; 3 days in summer) with an awesome space at King Street West for collaboration and team get-togethers
• Generous time off plus an end of year winter break; our people also get extra days off when they reach key work milestones!
• Your Wellbeing is all-important - A Fully employer paid benefits coverage, flex spending wellness account, RRSPs, confidential individual counselling, and paid personal days
• Learning and development fund, and coaching and mentorship in your day-to-day to fuel your growth

Target Salary: $95,000 - $115,000 CAD

Additional information:

This is an active, approved role.

Our recruitment team may use AI-assisted tools to help identify and review candidate applications based on job-related requirements and qualifications. All hiring decisions are made by humans.

INNOCEAN Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.