Marketing Specialist - Brand Management & Digital Marketing

You will be responsible for working closely with clients to identify business challenges and contribute to client deliverables by refining, analyzing, and structuring relevant data. Your role will also involve staying updated on the latest technologies and trends, utilizing logical thinking and problem-solving skills to collaborate effectively. You will assess current processes, identify improvement areas, and propose technology solutions. Additionally, you should have one or two industry domain knowledge to effectively communicate with various Centers of Excellence and articulate their solutions in a way that resonates with business/clients.

Key Responsibilities:

• Collaborate with a cross-functional team of researchers, domain experts, sales team, architects, and development teams to create marketing collateral such as Mailers, Newsletters, Social Media Posts, Webinars, Marketing Videos, Point of Views, Case Studies, Blogs, and Artifacts for Customer Visits.
• Creatively showcase technology solutions and offerings to potential clients.
• Manage and execute marketing campaigns for events to enhance the branding of technologies.
• Generate ideas and concepts for content/artifacts tailored for Client Contextualization.

Qualifications Required:

• Strong domain knowledge in Marketing, particularly in Brand Management, Direct Marketing, CRM, Below the line marketing, digital marketing, and Market Research.
• Familiarity with Digital Marketing technologies and tools.
• Excellent communication and presentation skills.
• Ability to think strategically and contribute innovative ideas.
• Prior experience in creating marketing materials and handling marketing campaigns is a plus.

In case of any additional details about the company provided in the job description, please provide those details here. You will be responsible for working closely with clients to identify business challenges and contribute to client deliverables by refining, analyzing, and structuring relevant data. Your role will also involve staying updated on the latest technologies and trends, utilizing logical thinking and problem-solving skills to collaborate effectively. You will assess current processes, identify improvement areas, and propose technology solutions. Additionally, you should have one or two industry domain knowledge to effectively communicate with various Centers of Excellence and articulate their solutions in a way that resonates with business/clients.

Key Responsibilities:

• Collaborate with a cross-functional team of researchers, domain experts, sales team, architects, and development teams to create marketing collateral such as Mailers, Newsletters, Social Media Posts, Webinars, Marketing Videos, Point of Views, Case Studies, Blogs, and Artifacts for Customer Visits.
• Creatively showcase technology solutions and offerings to potential clients.
• Manage and execute marketing campaigns for events to enhance the branding of technologies.
• Generate ideas and concepts for content/artifacts tailored for Client Contextualization.

Qualifications Required:

• Strong domain knowledge in Marketing, particularly in Brand Management, Direct Marketing, CRM, Below the line marketing, digital marketing, and Market Research.
• Familiarity with Digital Marketing technologies and tools.
• Excellent communication and presentation skills.
• Ability to think strategically and contribute innovative ideas.
• Prior experience in creating marketing materials and handling marketing campaigns is a plus.

In case of any additional details about the company provided in the job description, please provide those details here.