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Job Description
Job Title: Lead Generation Specialist
Experience: 2+ Years
About the Role
We are looking for a highly driven Lead Generation Executive to join our growing product-based organization. This role is ideal for someone who thrives in cold calling, multi-channel outreach, and international market engagement, and enjoys building a robust sales pipeline across global regions.
What You’ll Do
- Generate and qualify leads through cold calling, emails, LinkedIn outreach, inbound follow-ups, and partner channels
- Engage with prospects across US, UK, Middle East, and APAC markets
- Conduct high-volume outbound calls to decision-makers and key stakeholders
- Identify customer pain points and pitch compelling product value propositions
- Schedule product demos and sales meetings for the sales team
- Qualify inbound and outbound leads (MQL/SQL) before handoff to sales
- Own lead databases and ensure accurate updates in the CRM
- Track and report lead metrics, conversion rates, and campaign performance
- Collaborate with sales and marketing teams to improve lead conversion
- Research target accounts and identify new business opportunities
- Identify, onboard, and nurture channel partners (resellers, system integrators, referral partners)
- Ensure compliance with regional data privacy and communication standards
- Consistently meet or exceed lead generation targets
What We’re Looking For
- 2+ years of experience in Lead Generation / Inside Sales / Demand Generation
- Strong cold calling experience (mandatory)
- Exposure to international markets (US, UK, Middle East, APAC)
- Excellent communication and relationship-building skills
- Hands-on experience with CRM tools (HubSpot, Salesforce, Zoho, etc.)
- Familiarity with LinkedIn Sales Navigator, email outreach tools, and lead databases
- Self-motivated, target-driven, and able to work independently
Nice to Have
- Experience in SaaS or B2B product companies
- Channel partner hunting, onboarding, and nurturing experience
- Exposure to enterprise or mid-market sales cycles
- Experience with AI/ML, OCR, or Chatbot platforms
- Knowledge of sales automation and prospecting tools
About Improva
Improva
improva.io
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