Senior Copywriter for Email Campaigns & Brand Alignment

Our client, a Top 5 bank in Canada is looking to hire a Copywriter in Corporate Strategy team for an initial 12-month contract with a high possibility of extension and conversion.This role is 2 days a week in the office, can be fully remote in Toronto.

• Complete web content requests assigned as per the project plan on time and in accordance with the Bank's quality, branding, accessibility, and design guidelines. Hires will spend the majority of their day authoring in our web content management platform (AEM) and Adobe Target. Request will be of medium to high complexity.
• Monitor and maintain site health (site quality, accessibility, and SEO scores) across all pages they've been assigned as per the project plan.
• Communicate early and often with project manager and other stakeholders in order to capture new requirements and escalate any blockers.
• Coordinate with cross-functional partners on authoring best practices and page content recommendations.

Must-Have Skills:

• 10+ years of content management experience
• 3+ years' experience with e-commerce personalization, preferably working with Adobe Target (please list which personalization engine they have used)
• 3+ years' experience with UX design - ensuring website content has a consistent look and feel and is formatted to established standards (demonstrated in project work)
• 2+ years' experience with HTML and CSS.

Nice to have skills:

• Experience using Adobe Experience Manager is preferred
• Demonstrated understanding of the impact of content and can use SEO to analyze website traffic and user engagement metrics to drive optimizations
• Practical experience with Agile development methodologies.

If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to priyanka2@ifgpr.com If this is not the right opportunity for you, let's connect and I can share with you how IFG can help advance your career!