Manager, Marketing

Location

ICS employees work in a predominantly remote work environment.

The Company

A highly respected player at an international level, International Conference Services Ltd. (ICS), is a Professional Conference Organizer in business for over 48 years that works with national and international associations, and organizations, to host conferences, events, and tradeshows. Our work is very purposeful, and we are truly “connecting people to facilitate change in the world.” With over 100 staff members working remotely across North America, Europe, and Asia, we are truly an international team, and we leverage the strengths that our diversity brings.

Remote-First Work Environment

ICS employees work in a remote-first work environment. Our employees truly enjoy the flexibility that remote work brings, and we work hard as a company to stay connected through weekly all-hands meetings and annual in-person get-togethers.

The Culture

ICS operates in a true “team” environment - trust, support, and empowerment of each other are very important to our culture. We know that we work better as a team, and we regularly celebrate our collective accomplishments. We pride ourselves on being innovative, solutions-oriented and are able to think outside the box, which keeps us all learning and growing as professionals together. We care deeply about creating exceptional experiences for our clients and pride ourselves on our many long-term relationships we have cultivated.

Role Overview

We are looking for a multi-faceted individual to drive and execute digital marketing services for our

conference projects. As a Marketing Manager, you will play a crucial role in executing marketing strategies that drive the success of our conferences.

Key Tasks & Duties

· Marketing Strategy: Develop marketing plans for upcoming conferences, defining goals, target audiences, messaging, and tactics.

· Digital Marketing: Execute marketing strategy and campaigns across social media, paid ads, and email newsletters. Create content that drives engagement.

· Communication: Ensure clear communication with internal teams, clients, and partners throughout the marketing process.

· Website & Content Management: Create, launch, update and maintain conference websites using WordPress and Elementor. Work with the design team to create engaging UI/UX.

· Content Review: Proofread marketing materials for accuracy and consistency.

· Client & Designer Support: Act as a liaison between clients and designers to ensure materials align with conference goals. Advise clients and stakeholders throughout the conference lifespan.

· Campaign Tracking: Monitor performance using Google Analytics and social media insights, providing regular reports and recommendations.

Education, Experience & Skills Required

· A post-secondary degree/Diploma.

· 5+ years related work experience in digital marketing, advertising and/or communications.

· Excellent English language/grammar skills, written & oral.

· Strong understanding of marketing fundamentals.

· Copy, design, branding & targeting markets.

· Sales/Click funnels strategy for websites, emails and other design pieces.

· Strong attention to detail.

· Proven problem solving.

· Communication & organizational skills.

· Comfortable with managing multiple projects at the same time.

Technical Requirements & Software Required

· Strong working knowledge of Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube) – organic and paid advertising

· Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

· Proven experience with Content Management Systems (WordPress).

· Have strong working knowledge with the following digital marketing activities:

o Google Analytics.

o Google Ads/PPC, Bing Ads / SEM.

o Social Media Marketing / Advertising.

o Social media content creation and planning.

o Retargeting (Adroll, Google, etc.).

o Email Marketing.

o Search Engine Optimization.

o Effective and impactful content.

o WordPress knowledge – particularly Elementor Page Builder

o Canva (working from templates)

Additional Skills - preferred but not required:

· Familiar with Adobe Creative Suite (Photoshop & Illustrator) – basic knowledge

· Project management tool — Wrike.com.

· Interest in medical, educational, and scientific fields.

· Working knowledge of AI software (including ChatGPT, GetMinds, ChatBots, etc.)

· Budget management

Note: Travel to in-person conferences, both domestic and international may be required

You must also have a willingness to learn new software systems as required.

The Benefits of Working at ICS

· Our employees work remotely, from home, on a permanent basis.

· We provide all employees with office hardware including a company laptop, monitor, headset, mouse, keyboard, and internet-based phone.

· In addition to salary, we offer a monthly work from home allowance to help cover the cost of your home internet and home office expenses.

· In addition to paid vacation time, employees receive a paid day off on their birthday each year.

· Employes are offered an excellent benefits package including Extended Health Coverage, Dental and MYHSA, after successfully completing 3 months of service.

· Each year we host fun in-person employee get togethers.

· As an employer, ICS prides itself in providing career development opportunities.