Customer Lifecycle Marketing Manager (Gurugram)

About Hero Vired:

\nWould you like to be part of an exciting, innovative, and high-growth startup from one of the largest and most well-respected business houses in the country - the Hero Group?\n

Hero Vired\nis a premium learning experience offering industry-relevant programs and world-class partnerships, to create the change-makers of tomorrow.

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At Hero Vired, we believe everyone is made of big things. With the experience, knowledge, and expertise of the Hero Group, Hero Vired is on a mission to change the way we learn. Hero Vired aims to give learners the knowledge, skills, and expertise through deeply engaged and holistic experiences, closely mapped with industry to empower them to transform their aspirations into reality.

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The focus will be on disrupting and reimagining university education & skilling for working professionals by offering high-impact online certification and degree programs.

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The illustrious and renowned US$5 billion diversified Hero Group is a conglomerate of Indian companies with primary interests and operations in automotive manufacturing, financing, renewable energy, electronics manufacturing, and education. The Hero Group (BML Munjal family) companies include Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and the BML Munjal University.

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For detailed information, visit Hero Vired

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Role :\nMarketing Manager (Customer Lifecycle)

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Job Type:\nFull Time(Work from Office)

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Experience:\n4 to 7 years

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Location:\nDelhi/NCR/Gurugram

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Department:\nMarketing

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Role Overview

\nWe are seeking a strategic and data-driven CLM (Customer Lifecycle Marketing) Manager to lead the design and execution of comprehensive lifecycle marketing strategies. The role spans two distinct audiences:\n

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• B2C — Learners:\nindividual prospects and enrolled learners moving through awareness, acquisition, onboarding, engagement and retention.

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• B2B — Channel Partners:\npartners on our B2B platform who need to be onboarded, activated, retained and grown remotely through effective communication.

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\nThe ideal candidate brings a deep understanding of the EdTech landscape, strong analytical capabilities, and the ability to leverage marketing automation and data to drive engagement and business outcomes across both audiences.\n

Key Responsibilities

\nA. B2C — Learner Lifecycle Marketing\n

Lifecycle Strategy & Planning

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Develop and execute a comprehensive customer lifecycle marketing strategy aligned with our business objectives. Map the complete learner journey, identify key touchpoints and moments of truth, and design targeted campaigns for each stage of the lifecycle. Work closely with Product, Sales and Customer Success to translate learner needs and pain points into compelling marketing initiatives.

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Marketing Automation & Campaign Execution

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Design, implement and optimize marketing automation workflows across email, SMS, in-app messaging and web. Build segmentation strategies, develop personalized messaging and content, and set up automated nurture campaigns that guide learners through their lifecycle.

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Content Development & Personalization

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Oversee the creation of engaging, relevant content that resonates with learners at each stage — email content, landing page copy, in-app messaging, SMS campaigns and educational resources. Ensure content is personalized based on segments, behaviours and preferences, and consistent with our brand voice.

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Engagement & Retention

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Develop initiatives to drive learner engagement and reduce churn — loyalty programs, win-back campaigns for at-risk learners, and feedback loops to continuously improve experience. Monitor learner health metrics and proactively identify opportunities to lift engagement and satisfaction.

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B. B2B — Channel Partner Lifecycle

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Self-Onboarding & Communication

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Drive self-onboarding of channel partners onto our B2B platform through explicit, well-sequenced communication — partner welcome flows, set-up guidance, training nudges, and product walkthroughs delivered via email, WhatsApp, in-app and webinars. The goal is to minimize manual handholding and shorten time-to-first-value.

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Remote Engagement & Activation

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Engage partners remotely to drive consistent platform usage and activation. Run lifecycle communications, masterclasses, AMAs and live sessions that nudge partners toward the actions that matter — first listing, first transaction, recurring usage — and build playbooks