Performance Marketing Analyst

About Us

Headlight is a growth marketing agency focused on scaling consumer products through industry-leading performance advertising, creative, and analytics services. We work with innovative start-ups to emerging global brands on an integrated partnership model built on world-class execution and deep strategic collaboration.

We are a fully remote company with teammates across the United States and Canada and pride ourselves on a low ego, no BS culture. We are looking for driven, ambitious teammates who can help us execute on our mission to build a category-leading company that evolves the agency model and pushes the boundaries of digital advertising.

Position Overview:

We are seeking a results-driven Performance Marketing Analyst to manage and optimize paid media campaigns across various platforms, ensuring maximum ROI for our clients. The ideal candidate will have hands-on experience with digital advertising platforms, strong data-analysis interest and skills, and a natural curiosity for performance marketing.

This role requires an analytical yet creative mindset, a burgeoning understanding of digital marketing, and the ability to work collaboratively with cross-functional teams.

Responsibilities

• Own channel-level execution and strategy, collaborating closely with a growth manager and director to deliver exceptional growth results for a portfolio of exciting clients in their growth phase
• Execute and manage paid media campaigns on platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and a variety of others
• Conduct keyword research, audience segmentation, and constant experimentation to drive performance improvements
• Monitor campaign performance metrics (CPA, ROAS, etc.) and implement optimizations to achieve client goals
• Collaborate and communicate directly with the client’s team- taking performance reports, implementing insights to communicate the “why” things are happening, and what are our next steps on the back of them
• Draw insights from creative testing, and collaborate with creative teams to inform and guide exceptional campaign assets and creative strategy.
• Stay updated on the latest trends, tools, and strategies in paid media and digital marketing.
• Manage budgets and time effectively, ensuring spend aligns with campaign goals and timelines.

Qualifications

• 2-3 years proven experience managing paid media campaigns across multiple platforms, like Google Ads and Meta Ads
• A passion or natural curiosity for digital marketing, and an inner drive to take channel knowledge to learn and improve into a generalist marketer
• Proficiency in tools like Google Ads, Meta Business Manager, and Google Analytics
• Demonstrated ability to analyze data, draw actionable insights, and make data-driven decisions
• Practical measurement knowledge: pixel/CAPI basics, UTMs, conversion events, GA4 fundamentals, and an understanding of “what can go wrong"
• Good organizational skills, with the ability to manage multiple projects and deadlines
• Strong communication skills in English - both written and verbal - to be able to explain performance changes and next steps in plain language to clients

Preferred candidates might have:

• Experience working in Google + Meta Ads
• Experience working in an agency environment or managing multiple clients simultaneously.
• Working knowledge of statistics
• Experience working in App Marketing
• Experience operating and working with annual budgets of $5M+

Compensation, Benefits & Perks:

• Competitive salary
• Fully remote work environment
• 401(k)
• Unlimited PTO
• Pays 100% Health, Vision & Dental Insurance for US Employees
• Pays 100% Health, Vision & Dental Insurance for Canada-based Employees
• Opportunities to travel
• Flexible work hours based on the traditional schedule
• Working with a team of marketing nerds striving to find the cutting edge of our trade
• Work anywhere — We are a 100% remote company (even prior to COVID)