SEO Specialist

HAYPP GROUP

At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking-related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives. We do this by being the go-to online retailer for safer nicotine alternatives.

Haypp Group is one of the Nordic region’s leading e-commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that this is where our head office is based—but the US is by far our fastest growing market. Over the years, we’ve served millions of customers through our dedicated US site Nicokick, with that number steadily increasing.

With around 280 team members spread between Europe and the US, we’re now in the process of scaling our local operations in Arlington, Virginia. There’s no doubt that we are an innovative, fast-moving company on a strong growth trajectory. At Haypp Group, you’ll experience the perks of a Scandinavian-American workplace without having to move overseas. We are an open-minded organization with energy and drive, where ideas are welcomed from all levels and you’re valued for being you.

THE ROLE

As we continue expanding in the U.S. market, we’re looking for an SEO Specialist to help drive the execution and optimization of our SEO strategy across our U.S. sites. In this role, you’ll take ownership of hands-on SEO initiatives across content, on-page optimization, technical improvements, and site structure — helping scale organic growth in a fast-moving e-commerce environment. You’ll work closely with a Senior SEO Strategist on priorities and roadmap, while bringing your own SEO experience, analysis, and execution skills to move initiatives forward.

This position is ideal for someone with 2-4 years of hands-on SEO experience, either in-house or at an agency, who is ready to take the next step and build deeper expertise within a high-growth e-commerce environment. You’ll collaborate with teams across Content, Merchandising, Development, and Performance Marketing to drive measurable impact through organic search.

This is a full-time role based in Arlington, Virginia.

What You Will Do

• Own and implement on-page SEO optimizations across key commercial, category, blog, and landing pages
• Analyse search trends, competitors, rankings, and performance data to identify SEO growth opportunities
• Optimize existing content and key landing pages to improve rankings, CTR, conversion, and visibility in traditional and AI-driven search
• Ensure content aligns with keyword strategy, search intent, internal linking priorities, and e-commerce customer journeys
• Monitor and execute technical SEO improvements, including site audits, crawl errors, redirects, indexing, canonicalization, and site structure recommendations
• Execute internal linking to improve crawlability, relevance, and conversion paths
• Support off-page SEO initiatives in collaboration with PR, partnerships, and other relevant teams
• Track and report on SEO metrics (traffic, rankings, page performance)
• Translate keyword research, search intent, and performance insights into actionable SEO recommendations
• Prioritize SEO opportunities based on potential impact, effort, and business relevance
• Work with content teams to brief, optimize, and improve content based on SEO best practices
• QA SEO changes before and after implementation to ensure accuracy and performance impact
• Identify issues and opportunities proactively, rather than only executing predefined tasks
• Collaborate cross-functionally with SEO, Content, Development, and Performance teams

What We Are Looking For

• 2–4 years of hands-on SEO experience
• Proven experience implementing SEO recommendations across content, on-page, technical, and/or off-page SEO
• Strong understanding of SEO fundamentals, including keyword research, search intent, internal linking, technical SEO, and content optimization
• Experience using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar SEO platforms
• Ability to analyse SEO performance and turn insights into clear actions
• Comfortable working in a CMS and making or coordinating SEO updates at scale
• Strong attention to detail and ability to QA SEO changes before and after implementation
• Analytical mindset
• Organized and able to manage multiple priorities across different stakeholders
• Proactive mindset. You can identify opportunities, flag issues, and suggest improvements without waiting for every task to be defined

A BONUS IF YOU ALSO BRING

• Experience working in e-commerce SEO
• Experience supporting SEO migrations, site launches, or larger technical SEO projects
• Familiarity with digital PR, link building, or off-page SEO initiatives
• Experience working in regulated industries or markets with compliance considerations

How You Will Grow

• Deepen your SEO expertise in a high-growth, performance-driven e-commerce environment
• Work closely with an experienced SEO Strategist and global SEO team
• Expand your experience across on-page, technical, content, and off-page SEO in a competitive market
• Learn how organic search connects to commercial performance, customer acquisition, and revenue growth
• Build experience working cross-functionally with Content, Development, Merchandising, PR, and Performance Marketing teams
• Contribute to scalable SEO processes, reporting, and optimization frameworks as the business grows

What We Offer

We are a value-driven company with our values—We team up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile—at the heart of everything we do. With us, you can expect a collaborative environment where people support each other and where your voice is always heard. We welcome ideas from all levels, embrace new ways of working, and encourage experimentation. At Haypp Group, you’ll feel safe, appreciated, and challenged at the same time.

We foster an open and inclusive culture where you’re valued for who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition.

The salary range for this role is $72,800 - $109,200 annually. Final compensation will be determined based on role scope, relevant skills and experience, location, internal equity and business needs.

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application. Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status.

If you have any questions about the role, feel free to reach out to our responsible recruiter Anna Persson at anna.persson@hayppgroup.com. We look forward to hearing from you!