Job Description
Elevate your career with GreenShield as a Performance Marketing Manager. Lead the performance marketing strategy, manage substantial budgets, and drive brand growth across digital channels.
Reporting directly to the Director of Digital Marketing, this management role focuses on developing actionable media plans to achieve acquisition and retention goals. Your expertise in digital media planning, budget management, and performance analytics is critical to steer the multi-million-dollar budget effectively. This position requires an analytical mindset and strong leadership to foster collaboration across teams while optimizing media efficiency.
Key Responsibilities:
- Lead growth and media planning initiatives across departments
- Set and allocate $1M-$5M+ budgets strategically
- Own budget forecasts and cost-efficiency targets
- Define KPIs and optimize measurement approaches
- Analyze channel performance to drive investment decisions
Requirements
- 10+ years of performance marketing experience
- Proven track record managing large media budgets
- Advanced analytics skills including forecasting
- Expertise in Google Ads and Meta Ads Manager
- University degree in Marketing or Business
Utilize your strategic thinking and analytical skills to shape performance marketing at GreenShield.
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About Green Shield Canada GSC
Green Shield Canada GSC
greenshield.ca
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