Amazon PPC Specialist (Performance Marketing)

Job Title: Amazon PPC Specialist (Performance Marketing)

Role Overview

We are hiring an Amazon PPC Specialist who can manage and scale advertising campaigns with a strong focus on revenue growth, TACOS improvement, and profitability.

This role is strictly for candidates with hands-on Amazon Ads experience.

Do NOT apply if your experience is mainly in listing, cataloging, or operations.

Key Responsibilities

1. Campaign Strategy & Execution

Create and manage campaigns across:

Sponsored Products

Sponsored Brands

Sponsored Display

Build structured campaigns using:

Auto + Manual (Broad, Phrase, Exact)

ASIN targeting

Maintain clean campaign architecture (no duplication or clutter)

2. Keyword Research & Scaling

Identify winning keywords using:

Search Term Reports

Competitor analysis

Amazon autosuggest

Scale high-performing keywords

Expand keyword coverage strategically

3. Bid Optimization & Budget Control

Optimize bids based on:

ACOS / TACOS

ROAS

Conversion rate

Use placement adjustments effectively

Allocate budgets to maximize profitability

4. Search Term Mining & Waste Reduction

Analyze search term reports regularly

Move converting terms to Exact campaigns

Add negative keywords to reduce wasted spend

5. Performance Tracking

You will be responsible for improving:

ACOS

TACOS

ROAS

CTR

Conversion Rate

CPC

Core focus: TACOS ↓ + Sales ↑

6. Product Launch & Ranking Strategy

Plan PPC strategy for new product launches

Use ads to improve keyword ranking and visibility

Work with listing/pricing teams for better conversion

7. Competitor Analysis

Track competitor ads, keywords, and pricing

Identify opportunities and gaps

Required Experience & Skills

2+ years hands-on Amazon PPC experience

Must have managed ₹5L+ monthly ad spend

Strong understanding of:

Keyword targeting

Bidding strategies

Funnel (Impression → Click → Conversion)

Experience with Seller Central Advertising Dashboard

Good knowledge of Excel / Google Sheets

Salary & Details

Salary: ₹25,000 – ₹30,000/month (Negotiable for the right candidate)

Timing: 9:30 AM – 6:30 PM

Working Days: Monday – Saturday

Important Note

We are looking for a performance-driven PPC specialist, not a general e-commerce executive.

If your experience is mainly in:

Listing

Cataloging

Order processing

Dispatch

This role is not suitable.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person