Role Overview
Goyal Metal Crafts is hiring a mid-level Amazon PPC Specialist (Performance Marketing). This is a full-time role in IN. Part of Goyal Metal Crafts's Performance Marketing hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Job Title: Amazon PPC Specialist (Performance Marketing)
Role Overview
We are hiring an Amazon PPC Specialist who can manage and scale advertising campaigns with a strong focus on revenue growth, TACOS improvement, and profitability.
This role is strictly for candidates with hands-on Amazon Ads experience.
Do NOT apply if your experience is mainly in listing, cataloging, or operations.
Key Responsibilities
1. Campaign Strategy & Execution
Create and manage campaigns across:
Sponsored Products
Sponsored Brands
Sponsored Display
Build structured campaigns using:
Auto + Manual (Broad, Phrase, Exact)
ASIN targeting
Maintain clean campaign architecture (no duplication or clutter)
2. Keyword Research & Scaling
Identify winning keywords using:
Search Term Reports
Competitor analysis
Amazon autosuggest
Scale high-performing keywords
Expand keyword coverage strategically
3. Bid Optimization & Budget Control
Optimize bids based on:
ACOS / TACOS
ROAS
Conversion rate
Use placement adjustments effectively
Allocate budgets to maximize profitability
4. Search Term Mining & Waste Reduction
Analyze search term reports regularly
Move converting terms to Exact campaigns
Add negative keywords to reduce wasted spend
5. Performance Tracking
You will be responsible for improving:
ACOS
TACOS
ROAS
CTR
Conversion Rate
CPC
Core focus: TACOS ↓ + Sales ↑
6. Product Launch & Ranking Strategy
Plan PPC strategy for new product launches
Use ads to improve keyword ranking and visibility
Work with listing/pricing teams for better conversion
7. Competitor Analysis
Track competitor ads, keywords, and pricing
Identify opportunities and gaps
Required Experience & Skills
2+ years hands-on Amazon PPC experience
Must have managed ₹5L+ monthly ad spend
Strong understanding of:
Keyword targeting
Bidding strategies
Funnel (Impression → Click → Conversion)
Experience with Seller Central Advertising Dashboard
Good knowledge of Excel / Google Sheets
Salary & Details
Salary: ₹25,000 – ₹30,000/month (Negotiable for the right candidate)
Timing: 9:30 AM – 6:30 PM
Working Days: Monday – Saturday
Important Note
We are looking for a performance-driven PPC specialist, not a general e-commerce executive.
If your experience is mainly in:
Listing
Cataloging
Order processing
Dispatch
This role is not suitable.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
Frequently Asked Questions
How do I apply for the Amazon PPC Specialist (Performance Marketing) position at Goyal Metal Crafts?
Use the Apply button above to submit your application directly to Goyal Metal Crafts. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Amazon PPC Specialist (Performance Marketing) position at Goyal Metal Crafts located?
This position is based in IN. Goyal Metal Crafts has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Amazon PPC Specialist (Performance Marketing) at Goyal Metal Crafts earn?
Goyal Metal Crafts has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Amazon PPC Specialist (Performance Marketing) role at Goyal Metal Crafts posted?
This role was posted on April 22, 2026 (54 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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