Senior Integrated Marketing Manager

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9943 - Field (TX)$86k – $114kPosted Today

Role Overview

GoTo Group is hiring a Senior Integrated Marketing Manager. This is a full-time role in 9943 - Field (TX). Part of GoTo Group's Product Marketing hiring, posted today. The posted range is $86k to $114k; applications are still in the early window, before most candidates have applied. Full responsibilities, required qualifications, and the apply link are listed in the description below.

Salary Context

This role offers $86k-$114k. The median for Senior-level Product Marketing roles is $150k-$193k (based on 44 listings). 42% below median.

Resume Keywords to Include

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SaaSSalesforceBDRPipelineTableauCompensationBenefitsKPIs

Job description

Where you’ll work:

9943 - Field (TX)

Marketing at GoTo

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.

Location: USA preferred | Open to candidates based in Guatemala

Your Day to Day

As a Senior Integrated Marketing Manager, you will:

Collaborate with Product Marketing and Sales to understand our target personas, our product differentiators, and our content strategy, using this information to design Marketing campaigns

Design account-based marketing campaigns to acquire new logos from enterprise organizations, defining the target account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign

Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale

Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives

Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices

Understand the role of each marketing channel in the buyer journey, proactively monitoring if channels and tactics are performing at/above benchmark and influencing other teams to optimize areas of underperformance

Partner with Product Marketing, Sales Enablement, and Sales to extend your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales plays against our target accounts

Provide regular reporting to Marketing and Sales leadership about your campaigns with the goal of communicating overall performance trends and next steps to improve results

Contribute to the quarterly planning process for Marketing, partnering with functional teams to allocate budget by marketing channel and forecast leads, pipeline, and revenue
Use Claude and ChatGPT to improve the end-to-end workflow for integrated campaigns and accelerate our speed to market

What We’re Looking For

As an Integrated Marketing Manager, your background will look like:

3-5 years of Integrated Marketing experience promoting SaaS products to Enterprise orgs

Strong background in account-based marketing, especially 1:Few and 1:1 campaigns

Proven ability to manage campaigns from strategy to execution to optimization

Proven track record of building positive relationships with Marketing and Sales teammates

Experience with monitoring and attaining lead, pipeline, and revenue targets

Understanding of relevant technology (6Sense, Salesforce, Tableau, Claude, ChatGPT)

Exceptional communication skills (interpersonal, written & verbal)

Proactive, detail-oriented, and able to think creatively and quickly to solve problems

What We Offer

At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here's what you can expect as part of our team:

Comprehensive health benefits
Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
Tuition reimbursement and access to instructor-led and on-demand learning and development programs
The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part of how we work every day.

Specific benefits and offerings may vary by country in line with local regulations and market practices.

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more.

Annual Base Salary Range: $86,000.00 - $114,000.00

The above shows our ranges from minimum to maximum and is displayed in the full-time equivalent amount. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

About GoTo Group

GoTo Group

Product MarketingOn-site

2 other open roles at GoTo Group on TryApplyNow.

View all 3 roles at GoTo Group

Frequently Asked Questions

How do I apply for the Senior Integrated Marketing Manager position at GoTo Group?

Use the Apply button above to submit your application directly to GoTo Group. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Where is the Senior Integrated Marketing Manager position at GoTo Group located?

This position is based in 9943 - Field (TX). GoTo Group has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.

How much does the Senior Integrated Marketing Manager role at GoTo Group pay?

GoTo Group has posted a compensation range of $86k to $114k for this position. Final offers typically vary based on candidate experience, location, and internal salary bands.

When was the Senior Integrated Marketing Manager role at GoTo Group posted?

This role was posted on July 22, 2026 (today). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.

How much experience does the Senior Integrated Marketing Manager role at GoTo Group require?

This is a senior-level position. Most senior roles call for 5+ years of directly relevant experience. GoTo Group lists their specific requirements in the description below, so review the must-have qualifications closely before applying.