Role Overview
Crossian is hiring a mid-level Performance Marketing Manager, Retailing D2C (Remote). This is a full-time remote role, with the team based in Remote. Part of Crossian's Performance Marketing hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
ABOUT THE ROLE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
As our E-commerce Performance Marketing Manager, you will take full ownership of performance marketing initiatives tailored to our D2C e-commerce model, with a primary focus on Meta Ads and other paid channels to drive online purchases and scalable revenue. Leading a team of specialists, you will emphasize conversion optimization, funnel efficiency, and e-commerce-specific metrics to fuel aggressive global expansion.
WHAT WILL YOU DO
1. Own and scale Meta Ads (Facebook/Instagram) campaigns globally:
- Manage 6–7 figure monthly ad spend with full P&L accountability.
- Implement conversion-focused campaigns to drive purchases and maximize financial / performance metrics.
- Leverage different Meta tactics, and optimization rules to improve performance.
2. Data-driven experimentation & technical excellence:
- Continuously test bidding models, creatives, audiences, placements, and funnels.
- Lead R&D efforts for new features and platform changes in the Meta ecosystem.
- Build and iterate on creative testing frameworks and campaign structures.
3. Team management & leadership:
- Manage and coach a high-performing team of 6–10 media buyers.
- Develop KPIs and growth plans, foster a results-driven and learning-first culture.
- Drive a culture of ownership, learning, and performance excellence within the team.
4. Cross-functional & Collaboration
- Analyze performance data and collaborate with the team to adjust campaigns and optimize for higher conversion rates.
- Collaborate with creative teams to ensure ad creatives align with the technical requirements for conversion-focused campaigns.
WHAT WE ARE LOOKING FOR
- A bachelor's degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.
- More than 5 year of experience in performance marketing, focus on conversion in Retailing D2C marketing
- Demonstrated leadership in managing and scaling a performance marketing team.
- Proven experience managing $100k+ monthly ad budgets and optimizing for CAC, LTV, and ROAS.
- Strong experience with Facebook Pixel, Conversion API, Dynamic Ads, automated rules, or creative optimization tools within the Meta ecosystem.
- Strong ability to interpret campaign data and identify optimization opportunities.
- Proactive in staying up to date with the latest platform changes and advertising innovations.
WORKING CONDITION:
During the first 4 months, you will join our structured training program with a night shift campaign monitoring schedule. This phase is designed to help you quickly get familiar with our systems, products, and the US market. Upon successful completion of the training, your schedule will transition to regular daytime working hours.
WHAT YOU CAN EXPECT
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
- Clear & transparent career development and promotion opportunities
- Attractive salary, bonus, fair and transparent scheme, income up to $7,000/month
- Flexible, non-binding working time and space according to office hours
- Full salary during probation
- 15+ days of paid annual leave
- Global health insurance package for yourself
- Guaranteed 13th month salary
- Quarterly bonus & Year-end bonus as part of our profit sharing program
- A Pantry & a Crossian Cafe stocked with goodies, ready to serve
- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
- General company T&D Program
- Other benefits in accordance to Company's Policy and Vietnam Labor Laws
Frequently Asked Questions
How do I apply for the Performance Marketing Manager, Retailing D2C (Remote) position at Crossian?
Use the Apply button above to submit your application directly to Crossian. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Performance Marketing Manager, Retailing D2C (Remote) role at Crossian remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
What does a Performance Marketing Manager, Retailing D2C (Remote) at Crossian earn?
Crossian has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Performance Marketing Manager, Retailing D2C (Remote) role at Crossian posted?
This role was posted on April 22, 2026 (46 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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