Marketing Manager - West&Central Africa

Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There's much to learn and many to learn from, with more than 17,000 employees around the world to explore ideas and ambitions with. Every day, your talent, your innovative spirit, and your determination will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.

Marketing Manager West & Central Africa - Your future position?

Givaudan is looking for a Marketing Manager to join our team and drive growth across the dynamic West & Central Africa and Maghreb region. Based in our Casablanca office and reporting to the Commercial Director WCA, you will deliver industry-leading marketing strategies that support our commercial objectives and flavour development missions.

This role blends market intelligence, product innovation, creative storytelling, and client partnership to deliver impactful business results. You will analyse trends, identify opportunities, develop concepts, and bring them to life through compelling client presentations and experiences.

In this exciting role, your responsibilities will include -

Marketing Strategy and Big Bets

• Identify needs and opportunities through external and internal analysis
• Partner with sales and local technical teams to identify growth opportunities and target accounts
• Consolidate and prioritise needs and communicates to Sub-Regional Commercial Director
• Lead Marketing efforts to commercialize new innovations and products to drive profitable growth, through partnering with local and regional Technical & Marketing teams and Sales

Engage with Sales Teams to provide marketing support for targeted local customers

• Develop relationships with selected target customers
• Plan, coordinate and executes key local customers visit in relation to marketing activities
• Ensure that customers know and understand our capabilities
• Support Regional CM or PM in the development of trends, capabilities and innovation presentations and adapts to maximize local relevance
• Ensure local Marketing activity is consistent with Flavour Division Branding&Positioning. Build Givaudan Brand in the local market
• Lead development of local product or brand concepts and present to target customers to drive profitable growth
• Engage on customer briefs where appropriate

Support Innovation Efforts

• Support Define stage of IDDC by providing local market justification and requirements to the Regional Product Manager (e.g., sales/profit projections, regulatory requirements, product cost and performance expectations)
• Lead the Commercialization effort at a local level through effective partnering with Regional Segment Teams, Local Technical and Sales
• Ensure that products are relevant for the local markets in terms of cost-effectiveness, profitability and performance
• Partner with Technical to deliver customer presentations on new technologies to local target customers

Build Market Understanding

• Develop deep understanding of local customer brands and local market dynamics
• Become local category expert, through analysis of consumer trends and insights, customer products, growth rates, shares, new product introductions and competitive landscape

You?

Are you someone who wants to grow and shape your own world? Then join us - and impact your world.

Your professional profile includes

• University degree in Marketing or related field
• 8+ years of experience in a similar role within a multinational environment
• Experience in Food and Beverage, Food Packaging, Ingredients or relevant industry
• Fluency in oral and written English and French
• B2B Marketing knowledge with a strong know how of B2C Marketing in an international environment
• Solid understanding of marketing strategy and principles including brand execution, commercialisation of new products, and creative promotions
• Ability to plan actively, ensuring sales buy in and securing the required technical support
• Ability to analyse and develop local pricing guidelines for global strategic investment products/technologies in coordination with segments
• Strong project management skills
• Ability to travel within the Maghreb and WCA regions on a regular basis

Our benefits

• Career development opportunities in a creative, inspiring, and inclusive workplace.
• Attractive compensation package.
• Life insurance
• Annual bonus
• 13th month salary

#LI-Onsite

At Givaudan, you contribute to delightful taste and scent experiences that touch people's lives.

We value the different perspectives that come from diverse cultures, backgrounds, and experiences.

Everyone - regardless of race, gender identity, sexual orientation, age, disability, culture, religion, or any personal circumstances - is warmly welcomed at Givaudan, a place where we all love to be and grow.

Every essence of you enriches our world. Join us in making a difference together.

Employment Type: OTHER