Job Description
The Role
GFL is seeking a dynamic Digital Marketing Specialist for a dual-function role focused on organic growth and deep data analytics. You will optimize the Environmental Services website while providing the marketing team with actionable insights to drive performance.
Core Responsibilities
- SEO Strategy: Research keywords and develop localized search positions for our flagship site.
- AI Optimization: Create "AI-friendly" content and stay ahead of emerging SEO best practices.
- Web Management: Execute content updates and publishing via Dato CMS.
- Advanced Analytics: Build GA4 and Looker Studio dashboards to report trends and performance to senior leadership.
- Collaboration: Work cross-functionally with web developers and content creators to optimize project outcomes.
Technical Skills & Competencies
- Analytics: GA4 (Complex reporting), Google Tag Manager, Microsoft Clarity, Looker Studio.
- SEO & Research: Ahrefs, Google Search Console, Google Trends, Keyword Planner, Page Speed Insights.
- AI & Tools: Google Gemini (AI adeptness), Dato CMS, Excel/Google Sheets (Advanced computation).
- Soft Skills: Strong cross-functional collaboration, presentation building, and problem-solving.
Qualifications
- Proven Results: Verified history of improving organic performance and data-driven decision-making.
- Expertise: In-depth knowledge of technical SEO and current AI marketing trends.
- Efficiency: Ability to translate complex data into clear, high-level presentations.
GFL Environmental: Green Today. Green For Life.
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