Role Overview
GFL Environmental is hiring a mid-level Digital Marketing Specialist. This is a full-time role in Vaughan. Part of GFL Environmental's Seo hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
Resume Keywords to Include
Make sure these keywords appear in your resume to improve ATS scoring
Sign up free to auto-tailor your resume with all these keywords and get a higher ATS score
Job Description
The Role
GFL is seeking a dynamic Digital Marketing Specialist for a dual-function role focused on organic growth and deep data analytics. You will optimize the Environmental Services website while providing the marketing team with actionable insights to drive performance.
Core Responsibilities
- SEO Strategy: Research keywords and develop localized search positions for our flagship site.
- AI Optimization: Create "AI-friendly" content and stay ahead of emerging SEO best practices.
- Web Management: Execute content updates and publishing via Dato CMS.
- Advanced Analytics: Build GA4 and Looker Studio dashboards to report trends and performance to senior leadership.
- Collaboration: Work cross-functionally with web developers and content creators to optimize project outcomes.
Technical Skills & Competencies
- Analytics: GA4 (Complex reporting), Google Tag Manager, Microsoft Clarity, Looker Studio.
- SEO & Research: Ahrefs, Google Search Console, Google Trends, Keyword Planner, Page Speed Insights.
- AI & Tools: Google Gemini (AI adeptness), Dato CMS, Excel/Google Sheets (Advanced computation).
- Soft Skills: Strong cross-functional collaboration, presentation building, and problem-solving.
Qualifications
- Proven Results: Verified history of improving organic performance and data-driven decision-making.
- Expertise: In-depth knowledge of technical SEO and current AI marketing trends.
- Efficiency: Ability to translate complex data into clear, high-level presentations.
GFL Environmental: Green Today. Green For Life.
Frequently Asked Questions
How do I apply for the Digital Marketing Specialist position at GFL Environmental?
Use the Apply button above to submit your application directly to GFL Environmental. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Digital Marketing Specialist position at GFL Environmental located?
This position is based in Vaughan. GFL Environmental has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Digital Marketing Specialist at GFL Environmental earn?
GFL Environmental has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Digital Marketing Specialist role at GFL Environmental posted?
This role was posted on April 15, 2026 (54 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
AI-powered job search
Get every job scored to your resume
Upload your resume and get jobs ranked, your resume tailored, and employee contacts found automatically.
Get Started FreeNo credit card to start