Marketing Specialist (Local SEO/SEM)

Job Description

Type: Full-Time

About OnSpot Dermatology

OnSpot is not your typical dermatology practice. For 5 years, we’ve been a leader in mobile clinical excellence, bringing world‑class skin care directly to where people live and work. We have the fleet, the top‑tier providers (with record‑breaking cancer find rates), and a stellar reputation. Now, we need the architect to tell our story and fill our schedules.

The Role

We are looking for a Marketing Trailblazer. We are looking for someone to build our marketing strategy from the ground up. You will have full ownership of the marketing budget and creative direction, tasked with designing and deploying high‑impact campaigns that ensure every time an OnSpot mobile unit pulls into a territory, the community knows who we are and the schedule is 100% full.

Your First 90 Days:

• Full‑Spectrum Campaign Design: Create and launch integrated campaigns across digital ads, social media pages, and physical collateral like flyers and direct mail for site‑specific promotions.
• Audit & Launch: Evaluate our 5‑year patient database to launch a “Patient communication” campaign.
• Territory Domination: Develop “Geofencing” and Local SEO strategies so we dominate “Dermatologist near me” searches in every city we visit.
• Budget Optimization: Establish a baseline for Customer Acquisition Cost (CAC) and deploy our marketing budget across high‑performing channels.
• Provider Spotlights: Use our clinical data to highlight our providers’ expertise (e.g., our high diagnostic yield for skin cancer) to build deep trust with new patients.

What We’re Looking For:

• 2 to 5+ Years in Marketing: Ideally in healthcare, multi‑site retail, or mobile services.
• Creative Design Skills: Proficiency in designing assets for digital platforms, social media, and print (flyers, brochures, etc.). You should be able to take a campaign from concept to final design.
• Budget Management Experience: Proven ability to manage a marketing spend, track ROI, and pivot strategies based on financial performance.
• Data‑Driven Mindset: You should be comfortable looking at a dashboard and saying, “Fort Myers schedule is light next week; let’s pivot our ad spend there today.”
• The “Trailblazer” Spirit: You are a self‑starter who prefers building a department and managing a budget over joining a pre‑existing one.

Why OnSpot?

• Competitive Salary ($60k) + Performance‑based bonuses.
• The chance to lead and trailblaze a marketing department for one!

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