Media Specialist, Biosciences

Job Title: Media Specialist, Biosciences

Location: This role is onsite in Piscataway, NJ. We are only seeking local candidates or candidates willing to relocate to New Jersey. 

The estimated salary range is $75,000 - $85,000, depending on experience level.

Key Responsibilities:

• Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels.
• Assist with day-to-day campaign tasks, including audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks.
• Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation.
• Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements.
• Monitor campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide simple reports and observations to the team.
• Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations.
• Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting.
• Assist with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting.
• Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input.
• Ensure campaigns follow internal brand guidelines, regulatory requirements, and scientific messaging standards.

Qualifications:

• 1–3 years of hands-on experience in paid media, digital marketing, or related roles, ideally in B2B biotech, life sciences, pharmaceuticals, or scientific technology.
• Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms.
• Exposure to supporting marketing events, including cross-regional coordination or campaign amplification.
• Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools such as Looker Studio or Excel.
• Understanding of digital media KPIs and campaign fundamentals, with a willingness to learn more advanced targeting and optimization techniques.
• Attention to detail with the ability to QA basic campaign setups, tracking, and creative assets.
• Good verbal and written communication skills to summarize results and share updates with the team.
• Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment.

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