Creative Designer - Industrial Designer - Brand ID

Job Description

The Role

General Motors is seeking an Entry Level Creative Vehicle Brand Identity Designer to join the Design organization in Warren, Michigan. This entry-level role focuses on creating brand identity elements that appear on and around the vehicle, including badging, emblems, scripts, nameplates, logos, and related graphic details.

The designer will translate each brand’s character into compelling visual assets that strengthen recognition, support consistency across the portfolio, and enhance the customer’s emotional connection to the product.

What You’ll Do

• Develop 2D brand identity concepts for GM vehicle brands, including logos, graphics, scripts, nameplates, badges, graphic systems and related visual elements.
• Create clear visual proposals through typography, logo refinement, layouts, sketches, and presentation materials that reflect the brand and integrate with the vehicle
• Iterate on designs with a strong focus on graphic clarity, typography, form, material expression, and overall visual impact.
• Collaborate with design, sculpting, engineering, prototyping, and marketing partners to help translate concepts into solutions.
• Incorporate feedback effectively and prepare clear presentations for design reviews and leadership discussions.
• Stay current on trends in automotive design, branding, typography, and graphics.
• Support 3D development and visualization as needed to help translate 2D graphic ideas into vehicle applications.

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree in Graphic Design, Visual Design, Communication Design, Industrial Design, or a related field, or equivalent portfolio-based experience.
• 0 to 2 years of professional, internship, or major academic project experience in graphic design, brand identity, industrial design, automotive design, or a related creative field.
• Strong portfolio demonstrating skill in graphic design, typography, composition, visual storytelling, and attention to detail.
• Ability to generate strong concepts and explore multiple design directions quickly.
• Proficiency in Adobe Creative Suite and similar 2D design and visualization tools.
• Solid understanding of brand identity systems, typography, graphic hierarchy, and visual communication.
• Strong communication, collaboration, and presentation skills.
• Ability to work independently while contributing effectively to a team.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Experience applying graphic identity to physical products, branded components, emblems, badges, scripts, packaging, or other highly refined design details.
• Familiarity with 3D modeling, surfacing, and visualization tools such as Alias, Rhino, Blender, VRED, KeyShot, or similar software.
• Ability to translate 2D graphic ideas into 3D product applications.
• Understanding of automotive design development and how to collaborate with engineering and manufacturing teams.
• Knowledge of materials, finishes, and manufacturing requirements for exterior identity components.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as onsite. This means the selected candidate is expected to report to a specific location on a full-time basis. This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.