Senior Regional Marketing Manager

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies. 

We're seeking a dynamic individual who is ready to join our fast-growing and high-energy company while deepening their marketing skills. As a regional marketing manager, you will support our growing team of Enterprise sellers in North America. You’ll be responsible for the implementation and oversight of compelling integrated marketing initiatives, ranging from in-person events to digital advertising campaigns. This role demands a keen eye for detail, exceptional communication abilities, and a genuine enthusiasm for organizational proficiency and project management.

In this role, you will collaborate closely with various marketing departments, including account-based marketing (ABM), partner marketing, business development, sales, and more. This position offers an exceptional opportunity to gain insight into the various facets of Marketing, with a ton of potential for growth.

This is a full-time, hybrid position based out of our Oakland, CA offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

What You'll Do

• Support Enterprise Sales Teams in a region in North America

• The Field Marketing Manager must develop a strong working relationship with our NOAM sales teams in order to develop marketing strategies that tie to sales and corporate objectives 

• Define and execute integrated marketing campaigns to drive new sales leads for the region’s Named Accounts. Campaign types include events, email, on-demand and live webinars

• Collaborate closely with the region’s Sales Teams, Marketing Operations, ABM Team and more to plan in person and virtual events. Additionally, you'll develop and execute on marketing campaigns that will drive attendance and engagement at regional events

• Help manage the marketing campaign calendar, report on territory performance and achieve set KPIs

• Create regional marketing campaigns based on budget and perform quarterly analysis

Skills We're Looking For

• 5 + years experience in event planning and execution

• Passion for using data to drive strategy, plans and track success

• Proven organizational skills, detailed oriented, and communication driven

• Experience in using marketing automation tools and email marketing

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