Marketing Automation Specialist
Fit Franchise BrandsRole Overview
Fit Franchise Brands is hiring a mid-level Marketing Automation Specialist. This is a full-time role in Manalapan Township. Part of Fit Franchise Brands's Lifecycle hiring. The posted range is $55k to $60k. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
About FIT Franchise Brands
FIT Franchise Brands is the parent company to two leading fitness concepts, MAX Fitness & Wellness and Farrell’s eXtreme Bodyshaping. We are a fast-growing franchisor focused on helping people transform their lives through fitness, nutrition, and community.
Our team supports franchise owners across the country with proven systems, marketing strategies, and operational excellence. We are looking for a Marketing Automation Specialist to help elevate our marketing infrastructure and drive results across our brands.
Role Overview
We are seeking a highly organized and detail-oriented Marketing Automation Specialist to support and optimize our automated marketing systems.
This role is ideal for a “technical creative” who enjoys both the structure of CRM automation and the craft of writing compelling marketing messages. You will play a key role in shaping the customer journey from first touchpoint through long-term engagement.
Key Responsibilities
- Workflow Support & Development: Build, manage, and optimize automated lead nurturing sequences and CRM workflows
- Content Creation: Write email, SMS, and landing page copy aligned with brand voice and campaign goals
- Platform Management: Support administration of our marketing automation platform (GoHighLevel or similar)
- Quality Assurance: Test campaigns, links, triggers, and logic to ensure a seamless user experience
- Optimization: Identify opportunities to improve funnels, engagement, and conversion rates
Qualifications & Skills
- Experience with GoHighLevel or similar platforms (HubSpot, ActiveCampaign, Klaviyo, etc.)
- Strong writing skills with the ability to drive action and engagement
- High attention to detail and strong organizational skills
- Logical thinker with an interest in automation and customer journeys
- Ability to manage multiple projects in a fast-paced environment
- Recent graduates with relevant internships or hands-on experience are encouraged to apply
Benefits & Culture
We offer a supportive, high-performance environment along with a strong benefits package:
- Flexible Structure: In-person role with Remote Fridays year-round
- Summer Fridays: Early 3:00 PM finish from Memorial Day through Labor Day
- Health Coverage: 70% of medical insurance premiums covered by the company
- Additional Benefits: Dental, vision, and life insurance options
- Retirement: 401(k) with company match
- Paid Time Off: 15 PTO days annually, with up to 5 days carryover
- Professional Growth: Ongoing development and learning opportunities
- Fitness Perks: Complimentary membership at MAX Fitness & Wellness or Farrell’s eXtreme Bodyshaping
Pay: $55,000.00 - $60,000.00 per year
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Work Location: In person
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Frequently Asked Questions
How do I apply for the Marketing Automation Specialist position at Fit Franchise Brands?
Use the Apply button above to submit your application directly to Fit Franchise Brands. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Marketing Automation Specialist position at Fit Franchise Brands located?
This position is based in Manalapan Township. Fit Franchise Brands has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
How much does the Marketing Automation Specialist role at Fit Franchise Brands pay?
Fit Franchise Brands has posted a compensation range of $55k to $60k for this position. Final offers typically vary based on candidate experience, location, and internal salary bands.
When was the Marketing Automation Specialist role at Fit Franchise Brands posted?
This role was posted on April 30, 2026 (45 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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