Senior Event Marketing Manager

Federato is hiring a Senior Event Marketing Manager to serve as the functional lead for our field events program. This role is designed for a strategic, operationally rigorous event leader who can own a complex portfolio and help shape how Federato shows up across the industry.

Our Events team is bold, creative, and committed to breaking the mold in a space long overdue for innovation. As Federato continues to scale rapidly, events are a core growth engine, driving brand, pipeline, and executive engagement. This is an opportunity to lead a high impact program with visibility, autonomy, and room to innovate.

In this role, you will own the strategy, planning, and execution of Federato’s third party and field events portfolio, serving as the functional lead across field programs including hospitality experiences, executive roundtables, owned conferences, and webinars. You will execute with precision while continuously evolving the portfolio, elevating quality, and introducing new approaches that differentiate Federato in the market.

If you thrive at the intersection of strategy, execution, and creativity and enjoy owning programs end to end, this role offers the opportunity to make a lasting impact.

What you'll be doing: 

• Functionally own Federato’s events program to lead strategy across multiple events 
• Own field event strategy including hospitality programs, executive roundtables, owned conferences, and webinars
• Develop event strategies aligned to marketing, sales, and company goals
• Build and evolve the annual event portfolio, identifying new opportunities and sunsetting low impact programs
• Partner with sales, customer success, marketing, product, and executive leadership to shape priorities and program direction
• Evaluate event opportunities and present clear, data backed recommendations
• Own end to end execution across all third party and field events
• Manage budgets, timelines, logistics, vendors, contracts, and run of show
• Lead coordination with production partners, agencies, and external vendors
• Negotiate sponsorships, booth packages, and vendor contracts with confidence and rigor
• Maintain strong relationships with conference organizers and industry partners
• Ensure consistently high quality execution across all programs
• Act as the primary point of accountability for cross functional alignment on events
• Lead sales and customer success enablement including pre event planning, onsite readiness, meeting coordination, and follow up strategy
• Create clear processes, templates, and playbooks to scale execution
• Communicate proactively and clearly with all stakeholders
• Own reporting and performance measurement for the portfolio
• Track KPIs including pipeline influence, engagement, attendance, lead quality, and ROI
• Surface insights and recommendations to continuously improve program performance
• Build and maintain a feedback loop across sales, marketing, and leadership
• Elevate the portfolio beyond standard conference sponsorships
• Introduce new formats, experiential moments, and differentiated sponsorship concepts
• Challenge the status quo and continuously raise the bar for how Federato shows up in market

Who we hope you are: 

• 7-10+ years of event marketing experience, ideally in B2B SaaS or a related field
• Proven ownership of complex third party and field event portfolios
• Experience leading Tiered conference strategies and field programs
• Strong strategic thinking with the ability to translate goals into executable plans
• Exceptional project management and operational rigor
• Confident negotiator with experience managing significant budgets and contracts
• Deep understanding of sales enablement and pipeline support through events
• Data driven mindset with experience using dashboards, metrics, and reporting
• Highly collaborative communicator who can influence across functions
• Strong creative instincts balanced with disciplined execution
• Thrives in a fast paced, scaling environment with high ownership
• Approx 30% travel required; some internationally 

$140,000-$175,000
Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above. Total compensation package does include stock options, benefits and additional perks.