Media Senior Associate (Above-the-Line)

THE POSITION
Our roster has an opening with your name on it

We are currently looking for a Media Sr. Associate to support above-the-line (ATL) media operations for our US Casino Marketing team. This role will contribute to campaign strategy, execution, optimization, and reporting across Linear TV, OTT/CTV, OOH, Direct Mail and select direct partnerships.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

 

THE GAME PLAN
Everyone on our team has a part to play

Campaign Management & Execution

• Lead and oversee day-to-day execution, tracking, and optimization across above-the-line media channels (Linear TV, OTT/CTV, OOH, Direct Mail)
• Direct cross-functional collaboration with Brand Marketing, Analytics & Media Ops on campaign development, strategy, and implementation
• Manage relationships between internal stakeholders and external media agencies, ensuring alignment on deliverables and performance metrics
• Lead trafficking and QA of campaigns, ensuring accuracy across ad specs, tracking, and targeting parameters
• Partner with Brand team to align messaging and creative assets with campaign strategy and performance goals
  
  

Optimization & Strategy

• Develop comprehensive media plans to meet KPIs across multiple tactics, establishing benchmarks and identifying opportunities for improvement
• Monitor pacing and performance against KPIs and make strategic recommendations to optimize channel and campaign performance
• Conduct analysis of performance, competitive (SOV), creative and spend data, translating insights into actionable recommendations
• Mentor junior team members on best practices in ATL media management and performance analysis
• Stay ahead of platform updates, inventory changes, and new ad formats to recommend and implement innovative strategies
  
  

Budgeting & Financial Management

• Manage and oversee campaign and channel budgets, including weekly and monthly pacing, forecasts, and reconciliations
• Partner with Finance to reconcile monthly spend, invoices, and associated data fees
• Support monthly and quarterly forecast inputs and ensure spend accuracy across platforms
• Provide financial analysis and recommendations to support budget allocation decisions
  
  

Partnership & Collaboration

• Manage and evaluate agencies and external partner relationships, identifying and vetting new media opportunities to achieve FanDuel's objectives
• Lead cross-functional initiatives and ad hoc projects, maintaining open communication with internal stakeholders
• Influence and guide team members toward strategic goals, fostering collaboration in a fast-paced environment

 

THE STATS
What we're looking for in our next teammate

• Bachelor's degree in business, marketing, or another relevant field with strong academic record
• 3+ years of managing above-the-line channels (Linear TV, OTT/CTV, OOH, Direct Mail)
• Client-facing marketing experience; agency background preferred
• Experience working with performance marketing and media metrics with understanding the utilization and relationship between them
• Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management
• Excellent communication and people skills with the ability to build credibility with all stakeholders
• Strategic thinker with strong judgment and critical thinking skills
• A self-starter with meticulous attention to detail and drive to learn and adapt in a fast-paced environment
• Understanding of the business/culture of sports and gaming preferred 
• Excel & PowerPoint skills required

 

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

 

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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