Job Description
Lead advanced analytics to enhance customer lifetime value as a Senior Data Analyst. This role blends statistical fluency with strategic insight to optimize capital allocation and drive profitability across the organization.
You will serve as the owner of the LTV framework, ensuring reliable metrics and fostering business adoption. Collaborating with Data Science, you will translate complex modeling into actionable strategies that inform acquisition and long-term value creation. The position involves high-level reporting, model validation, and alignment across various departments like Marketing and Finance.
Key Responsibilities:
- Partner with Data Science on predictive LTV model development
- Act as authority on customer value across departments
- Lead long-term acquisition performance measurement initiatives
- Translate model outputs into business narratives for executives
- Standardize LTV reporting with consistent definitions
Requirements
- 11+ years in advanced or strategic analytics roles
- Experience with predictive modeling and LTV specifically
- Proficient in SQL and statistical modeling techniques
- Familiarity with data visualization tools like Tableau
- Ability to influence senior leadership on analytics frameworks
Drive impactful decisions through deep insights into customer value and data-driven strategies.
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