Regional Director, Digital Marketing

Join the team at Fairmont Banff Springs. Set in one of Western Canada’s most spectacular alpine destinations, Banff offers a unique community of hospitality enthusiasts, outdoor adventure seekers, artists, entertainers, and families alike. It's the perfect work/life combination.

Job Description

The Regional Director, Digital Marketing is responsible for leading and executing the digital marketing strategy across a defined region. This role combines strategic leadership with hands-on oversight of campaigns, performance marketing, brand presence, and digital customer experience. The ideal candidate brings strong analytical thinking, team leadership, and deep understanding of market dynamics.

Job Duties Include:

Strategic Leadership

• Develop and implement a comprehensive regional digital marketing strategy aligned with global objectives
• Identify growth opportunities through market trends, customer insights, and competitive analysis
• Collaborate with global and cross-functional teams to ensure brand consistency and campaign alignment
• Oversee multi-channel digital campaigns including paid media, SEO/SEM, email, social media, and content marketing
• Optimize marketing funnels to improve acquisition, conversion, and retention
• Ensure localization of campaigns to reflect regional audience preferences

Performance & Analytics

• Define KPIs and track campaign performance using analytics tools
• Translate data into actionable insights and continuously optimize marketing efforts
• Manage regional marketing budgets and allocate resources effectively for maximum ROILead, mentor, and develop a team of digital marketing professionals
• Foster a high-performance culture focused on innovation, collaboration and accountability
• Partner with external agencies and vendors as needed

Customer Experience & Innovation

• Enhance digital customer journeys across web, mobile, and emerging platforms
• Champion experimentation and adoption of new tools, technologies, and marketing approaches
• Ensure compliance with regional data privacy and digital regulations

Qualifications

Your Skills & Qualifications:

• Extensive experience in digital marketing, with a proven track record of delivering strong results and a minimum of 5+ years of experience.
• Significant leadership experience driving high performance teams
• Proven track record of driving growth through digital channels at a regional or multi-market level
• Strong expertise in performance marketing, analytics, CRM, and marketing automation platforms
• Experience managing budgets and cross-functional teams
• Excellent communication, leadership, and stakeholder management skills
• Hospitality or Tourism background preferred but not required
• Strategic thinking with executional excellence
• Leadership and team development
• Adaptability in fast-paced, evolving environments
• Strong understanding of regional cultural and market nuances

Success Metrics

• Growth in regional digital revenue and pipeline
• Improvement in key performance metrics (CTR, conversion rates, ROI)
• Successful execution of integrated campaigns
• Team engagement and performance

Additional Information

• Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like Mental Health, Orthodontics, Fertility Drugs and Gender Affiration for full-time permanent status employees
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full-time permanent status employees
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties worldwide
• Access to the Mountain Explorer Travel Program - exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise, Jasper & Whistler
• Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, Spa and Fairmont Banff Springs Golf Courses
• Subsidized staff accommodation provided on-site for full time status employees for 1 month; off-site accommodation is available for you to rent downtown based on availability
• One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $8/meal)

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

We encourage you to let us know if you require any accommodations through the application/recruitment process, and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact, in confidence: bsh.careers@fairmont.com

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