Retention and Lifecycle Marketing Manager (Remote)

We’re looking for a Retention and Lifecycle Marketing Manager to drive customer growth and retention efforts across the ezCater marketplace. We’re looking for a dynamic marketer who is prepared to drive real growth through lifecycle strategy and campaigns. Does that sound like you? 

The ideal candidate will have a proven track record in both driving retention and growth through customer communications (email, SMS, push notifications) across the entire customer lifecycle. This person will have a history of optimizing key metrics such as activation and churn rates along with customer behavior signals to drive campaign performance.

What You'll Do:

• Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
• Design and continuously optimize customer onboarding flows that accelerate adoption for new customers.
• Identify new activation milestones and build campaigns that reliably move users to them.
• Maintain and optimize a comprehensive calendar of seasonal campaigns and promotions across the ezCater marketplace, aimed at driving incremental orders.
• Analyze and translate data from various sources (eg. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer touchpoints, drive engagement, and improve conversion rates.
• Identify areas for optimization and implement strategies to improve campaign effectiveness.
• Use promotions effectively and cost-efficiently to change customer behavior.
• Partner with the growth acquisition team to increase retention effectively and efficiently using paid media.
• Utilize segmentation techniques to customize communications and marketing campaigns.

What You Have: 

• 5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention. B2B2C/B2C e-commerce or marketplace experience is strongly preferred.
• Proven experience generating measurable business outcomes via lifecycle marketing.
• Experience driving customer lifecycle marketing strategies and executing creative, high-performing multi-channel campaigns.
• Experience with new customer onboarding programs and optimizations.
• Deep expertise in leveraging data from various sources to optimize tactics, drive incremental business results, and enhance customer experiences.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Highly skilled at strategic thinking, planning and execution.  
• Strong communication skills; able to effectively collaborate across teams and influence colleagues. 
• Action-oriented with a “get it done” mentality: relentless attention to detail coupled with a commitment to deliver high-quality work on a deadline and always think two steps ahead.
• An affection for “just figuring things out” and inventing any ideas or approaches that help us accomplish our objectives.
• Familiarity with marketing automation, lifecycle marketing tools, and campaign management platforms.
• Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

The national total target cash compensation range for this position, including base salary and bonus target, is $98,000–$132,000 annually.*

*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).