Role Overview
EXL Service is hiring a mid-level Manager-Digital Marketing-Marketing Analytics. This is a full-time role in IN. posted 2 weeks ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Job Description: Marketing Analytics & Reporting Consultant – Banking Domain
We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios . The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.
Key Skills (Required):
- Marketing Analytics & Banking domain expertise
- Power BI (mandatory) – dashboarding & visualization
- SQL & Python (must-have) – data extraction & advanced analytics
- Alteryx (good to have) – workflow automation & ETL
Responsibilities: What You’ll Do:
- Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain.
- Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX.
- Good understanding of cards P&L components, involved in sizing, recommendation & post implementation tracking and fine-tuning.
- Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis.
- Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience
- Clearly communicate analysis as presentations to technical & non-technical groups
- Manage assigned projects in a timely manner, ensuring accuracy and that deliverables are met.
- Develop and maintain effective working relationships with colleagues in other areas of Marketing.
- Manage projects independently while mentoring junior team members.
This is a high-impact opportunity to shape marketing strategies in the banking domain while working with advanced tools and a global client.
Qualifications: Graduation
- Marketing Analytics & Banking domain expertise
- Power BI (mandatory) – dashboarding & visualization
- SQL & Python (must-have) – data extraction & advanced analytics
- Alteryx (good to have) – workflow automation & ETL
Frequently Asked Questions
How do I apply for the Manager-Digital Marketing-Marketing Analytics position at EXL Service?
Use the Apply button above to submit your application directly to EXL Service. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Manager-Digital Marketing-Marketing Analytics position at EXL Service located?
This position is based in IN. EXL Service has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Manager-Digital Marketing-Marketing Analytics at EXL Service earn?
EXL Service has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Manager-Digital Marketing-Marketing Analytics role at EXL Service posted?
This role was posted on May 19, 2026 (20 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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