As a Category Brand Manager at Esme Consumer, your role will involve driving the overall strategy, growth, and profitability of assigned product categories within the mass-market beauty segment. You will have end-to-end ownership from market analysis to new product development, brand building, and performance management to contribute to Esme's vision of becoming the undisputed leader in the industry. **Roles and Responsibilities:** - Develop and implement category-specific brand strategies aligned with company goals. - Analyze category performance, market trends, and consumer insights to identify growth opportunities. - Own the annual marketing calendar and budgeting for the category. - Drive 360-degree brand campaigns across digital, ATL, BTL, and retail touchpoints. - Lead the development of communication briefs and coordinate with creative/media agencies. - Manage brand equity and ensure consistency in positioning and messaging. - Collaborate with sales and trade marketing teams to support in-store visibility, promotions, and pricing strategies. - Track ROI of promotional activities and optimize spend effectiveness. - Track and report key KPIs including category growth, market share, brand health metrics, and campaign performance. - Prepare monthly dashboards and present updates to senior leadership. - Identify white spaces and lead the conceptualization, development, and launch of new products. - Commission and interpret consumer research to guide product and communication strategies. - Monitor competition and adapt plans to respond to market dynamics. **Key Skills and Competencies:** - Strong strategic thinking and analytical abilities. - Excellent communication and project management skills. - Deep understanding of brand management, consumer behavior, and go-to-market strategies. - Proficiency in data analysis tools and MS Excel/PowerPoint. - Ability to manage multiple stakeholders and agencies. In this role, you will play a crucial part in shaping the category strategies, brand communication, and product development while collaborating closely with various teams to achieve the company's goals. As a Category Brand Manager at Esme Consumer, your role will involve driving the overall strategy, growth, and profitability of assigned product categories within the mass-market beauty segment. You will have end-to-end ownership from market analysis to new product development, brand building, and performance management to contribute to Esme's vision of becoming the undisputed leader in the industry. **Roles and Responsibilities:** - Develop and implement category-specific brand strategies aligned with company goals. - Analyze category performance, market trends, and consumer insights to identify growth opportunities. - Own the annual marketing calendar and budgeting for the category. - Drive 360-degree brand campaigns across digital, ATL, BTL, and retail touchpoints. - Lead the development of communication briefs and coordinate with creative/media agencies. - Manage brand equity and ensure consistency in positioning and messaging. - Collaborate with sales and trade marketing teams to support in-store visibility, promotions, and pricing strategies. - Track ROI of promotional activities and optimize spend effectiveness. - Track and report key KPIs including category growth, market share, brand health metrics, and campaign performance. - Prepare monthly dashboards and present updates to senior leadership. - Identify white spaces and lead the conceptualization, development, and launch of new products. - Commission and interpret consumer research to guide product and communication strategies. - Monitor competition and adapt plans to respond to market dynamics. **Key Skills and Competencies:** - Strong strategic thinking and analytical abilities. - Excellent communication and project management skills. - Deep understanding of brand management, consumer behavior, and go-to-market strategies. - Proficiency in data analysis tools and MS Excel/PowerPoint. - Ability to manage multiple stakeholders and agencies. In this role, you will play a crucial part in shaping the category strategies, brand communication, and product development while collaborating closely with various teams to achieve the company's goals.