Role Overview: As a copywriter, your main responsibility will be to write engaging ad copy and video scripts for Meta and Google platforms for our D2C clients. You will be required to build compelling narratives that reflect the brand's voice and guide influencers and UGC creators with clear directives. Working closely with performance marketers, you will need to focus on writing content that drives metrics and iterate based on data analysis. Additionally, you will be expected to generate multiple variations of ideas for testing across different formats and platforms. Key Responsibilities: - Write scroll-stopping ad copy and video scripts for Meta and Google platforms. - Develop narratives that maintain the brand's voice from hook to CTA. - Create hooks, angles, and creative briefs for influencers and UGC creators. - Collaborate with performance marketers to optimize content based on data insights. - Generate multiple variations of ideas for testing across formats and platforms. Qualifications Required: - 23 years of experience in writing engaging ad copy for Meta and Google platforms. - Strong ability to think creatively and structure scripts effectively. - Instinct for creating hooks and compelling narratives. - Experience in briefing influencers and creators is a plus. - Prior experience in D2C is preferred. Please note: The location for this role is Kharadi, Pune. Initially, you will be required to work on-site for the first 3 months (6 days/week in the office during probation), followed by a hybrid working model with a minimum of 4 days/week in the office. (Note: The additional details of the company mentioned in the job description have been omitted as they were not provided in a separate section.) Role Overview: As a copywriter, your main responsibility will be to write engaging ad copy and video scripts for Meta and Google platforms for our D2C clients. You will be required to build compelling narratives that reflect the brand's voice and guide influencers and UGC creators with clear directives. Working closely with performance marketers, you will need to focus on writing content that drives metrics and iterate based on data analysis. Additionally, you will be expected to generate multiple variations of ideas for testing across different formats and platforms. Key Responsibilities: - Write scroll-stopping ad copy and video scripts for Meta and Google platforms. - Develop narratives that maintain the brand's voice from hook to CTA. - Create hooks, angles, and creative briefs for influencers and UGC creators. - Collaborate with performance marketers to optimize content based on data insights. - Generate multiple variations of ideas for testing across formats and platforms. Qualifications Required: - 23 years of experience in writing engaging ad copy for Meta and Google platforms. - Strong ability to think creatively and structure scripts effectively. - Instinct for creating hooks and compelling narratives. - Experience in briefing influencers and creators is a plus. - Prior experience in D2C is preferred. Please note: The location for this role is Kharadi, Pune. Initially, you will be required to work on-site for the first 3 months (6 days/week in the office during probation), followed by a hybrid working model with a minimum of 4 days/week in the office. (Note: The additional details of the company mentioned in the job description have been omitted as they were not provided in a separate section.)