Senior Manager, Group Marketing and Communication

Senior Manager, Group Marketing and Communication

Location: Hybrid – Kingston, York Mills

Empire Life is looking to hire a Senior Manager, Group Marketing and Communication to join our Group Product and Marketing team!

Why pursue this opportunity

• Our mission: Provide expertise and intelligent solutions to help Canadians navigate life with confidence.
• Join a transforming business: a medium‑size Canadian company in a stable industry rapidly transforming.
• The environment: we understand the importance of work‑life balance and strive to provide a supportive work environment that allows our employees to achieve both personal and professional goals.
• Impactful work: work on meaningful projects that have a positive impact on our customers, company and society.

What you’ll be working on

Strategic Communications & Brand Guardianship

• The Voice: Act as the strategic lead to ensure our brand comes across in all communications. Ensure every email, proposal and post reflects a caring tone that emphasises integrity and transparency.
• Navigating Complexity: Translate technical product details into simple, succinct stories that help Plan Sponsors and Members navigate their benefits with confidence.
• Omnichannel Consistency: Ensure tone, style, and visual identity are consistent across all touchpoints (email, social, web) to reinforce our reputation for renowned service, digital innovation and intelligent solutions.
• Educational Webinars: Develop and execute professional, polished webinars for Plan Sponsors and Advisors. Manage the end‑to‑end process to ensure we are providing genuine value and education, not just a sales pitch.
• Enablement: Collaborate with Product and Sales teams to produce impactful assets (pitch decks, one‑pagers) that demonstrate our intelligent solutions clearly and elegantly.
• Content Lifecycle: Repurpose webinar content into blog posts, social clips and guides to maximise reach.

Digital Marketing & Analytics

• Campaign Management: Execute integrated campaigns that measure ROI and KPIs, moving beyond vanity metrics to understand true engagement.
• Data‑Driven Insights: Evaluate customer research and competitor data to enhance communication strategies, ensuring we remain a competitive and helpful partner in the market.
• Digital Presence: Oversee the organisation and update of marketing content (website, digital content on portals) to support business objectives.
• Manage and drive social media and advertising.

Internal Communications

• Develop and execute an internal communications plan and calendar that keeps the wider team aligned on Group Solutions initiatives.

What we’re looking for

• 5+ years of marketing communications or product marketing experience.
• University degree in Business and/or Marketing preferred.
• Mandatory: Knowledge of Group Benefits/Group Retirement. Understanding of the B2B (Advisor), sponsor and B2B2C (Plan Member) dynamic.
• Excellent writing and storytelling skills, conveying complex topics simply and empathetically.
• Tech savvy: strong understanding of digital technology, webinar platforms.
• Visual storytelling: Excellent presentation creation skills (PowerPoint) and attention to detail.
• Agility: flexible, adaptable, able to multitask and project manage across competing priorities.
• Roll‑up sleeves, can‑do mentality – pivot quickly when priorities change.
• Strategic thinking – understand the big picture and value proposition.
• Well‑developed communication, writing, editing and presentation skills.
• Experience with multiple content formats including video scripts, web copy and sponsored content.
• If applying across Canada, English is required for communicating with customers, advisors or employees.

Beyond the salary

For permanent full‑time positions, Empire Life offers a comprehensive total rewards package that includes:

• Competitive salaries with annual pay increases.
• Annual bonus programme for non‑sales positions.
• Employer‑funded benefits from day one (life insurance, disability, health and dental and a generous health account).
• Flexible work arrangements and personal health days.
• Four weeks annual vacation from hire date.
• A defined contribution pension plan with generous employer matching.
• Top‑up programmes for parental leave and compassionate leave.
• Employer‑sponsored wellness and recognition programmes.
• Cash employee referral programme.

To learn more about working at Empire Life, visit

Equal Opportunity

Empire Life is a proud equal‑opportuni