Lifecycle Marketing Associate

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Lifecycle Marketing Associate

company Integrity Marketing Group location Washington, DC, United States work mode onsite posted 22 Jul

• **Stride is the first portable benefits platform designed for the over 72 million American independent workers without employer-based benefits.**
• Stride works with over 130 companies to deliver portable benefit contribution programs and deliver access to insurance, financial savings, and tax and expense tracking tools. Stride has helped 4.4 million people save over $8 billion on insurance premiums and taxes.
• Stride partners with over 100 leading companies like Uber, Amazon, DoorDash, and Instacart to provide their independent workers with access to our benefits platform. The company is backed by $96 million in capital from Venrock, New Enterprise Associates, Fidelity’s F-Prime Capital Partners, Mastercard, Allstate and King River.
• This opportunity provides a remote schedule.
• We’re hiring a Lifecycle Marketing Associate to join our Marketing team and help advance Stride’s mission to make benefits accessible and affordable for all. If you’re a dynamic, detail-oriented marketer who thrives on taking full ownership of campaigns, this role is for you. You’ll lead lifecycle programs across email, in-app notifications, content cards, push notifications, and SMS—guiding each one from planning and content creation to design, execution, and analysis. You bring a sharp eye for detail, flawless QA skills, and the ability to build campaigns from the ground up, including copy, design, HTML, and segmentation. You know Braze inside and out and are ready to hit the ground running on day one, delivering high-impact campaigns that drive results.
• **Responsibilities of the role include, but are not limited to**
• **Campaign Planning, Execution, and QA**
• Planning, executing, and QA’ing lifecycle campaigns from start to finish.
• Developing campaign, audience, and testing strategies aligned with company goals and KPIs.
• Setting up, QA’ing, and managing lifecycle campaigns, automated triggers, and transactional communications across email, push, in-app messages, and

Sms

• Updating and maintaining a high volume of unique content cards in Stride’s native app.
• Updating email HTML and templates to meet campaign requirements and copy structure.
• Building, managing, and updating the marketing campaign calendar tied to product launches, seasonal opportunities, promotional moments, and nurture content.
• **Design & Content Development**
• Partnering with the Brand team and external resources to maintain template designs and develop graphics and illustrations in Canva or Figma.
• Developing copy and subject lines that align with brand voice.
• Creating thorough copy briefs with clear guidelines for copywriters, then managing the copy development, review, and approval process.
• **Campaign Analysis, Reporting, and Optimization**
• Tracking, analyzing, and summarizing campaign performance metrics, including open, click, and unsubscribe rates.
• Analyzing A/B tests, defining learnings, and making recommendations for optimization.
• Reporting on campaign performance and insights across the organization.
• Compliance:
• Adhering to privacy, internal, and industry guidelines for all communication channels.
• Ensuring compliance with CAN-SPAM, TCPA, and HIPAA regulations.
• **Documentation:**
• Managing the repository of assets, performance documentation, campaign visuals, guidelines, and instructions.
• **Experience & Qualifications:**
• *We recognize that underrepresented groups such as women and BIPOC individuals are historically less likely to apply to a role if they don’t meet 100% of the listed qualifications. We encourage you to apply if you meet a majority of the qualifications and this role is aligned with your career trajectory.*
• **When reviewing your resume, we’ll be looking for:**
• Hands-on Braze experience at a highly proficient level—typically reflecting 2+ years—building, coding, and QA'ing campaigns and canvases across email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns, including HTML template updates, their native AI tools, complex audience segmentation (15+ filters), delivery validation, and Liquid logic for personalization
• Experience using Braze's reporting and diagnostic tools—including Report Builder and User Lookup—to analyze campaign performance, troubleshoot user journeys, and translate results into Google Sheets and/or Excel
• **We’ll prioritize resumes and experiences that include:**
• Familiarity with project or task management tools (e.g., Asana).
• Basic graphic design skills (e.g., Canva).
• Basic content management system experience (e.g., Squarespace).
• Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity.
• Leveraging both generative AI and platform-native AI for campaign build and optimization.
• Experience in startup, e-commerce, and/or insurance environments.
• **If we have an opportunity to engage you in your interview process, we’ll look to assess that you are:**
• An effective communicator who can build strong working relationships, raise issues, share ideas, and clearly summarize results and learnings.
• Someone with a strong test-and-learn mindset, comfortable proposing experiments, running A/B tests, and iterating based on results.
• Able to meet deadlines under pressure while remaining flexible, organized, and committed to high-quality work.
• A self-starter who proactively seeks out resources, develops new ideas, and finds solutions to move work forward.
• **About Integrity**
• **Integrity** is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. **Integrity** is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
• **Integrity** offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At **Integrity,** you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
• Headquartered in Dallas, Texas, **Integrity** is committed to meeting Americans wherever they are — in person, over the phone or online. **Integrity’s** employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
• *Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.*

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