Digital Advertising Operations Specialist

Job Description:

The Digital Advertising Operations Specialist plays a key role in the functioning of the ad operations group. You will be responsible for the daily management of client campaigns and driving the strategic revenue growth for each account. A typical day will include: providing quality assurance, implementing campaigns, pulling campaign pacing reports, and reviewing the status of campaigns to optimize their performance. Additionally, you'll troubleshoot and resolve site and advertiser issues, requiring you to handle clients with grace and confidence while working closely with the account management team(s) and other internal departments.

Responsibilities:

The Digital Advertising Operations Specialist is expected to have a basic understanding of website ad functionality and some knowledge of ad products. This individual will:

• Implement and manage digital and audio advertising campaigns, including direct and programmatic guarantee orders
• Monitor delivery of campaign from beginning to end and optimize as needed
• Monitor delivery and find ways to optimize based on clients' success metrics
• Produce weekly reports outlining campaign performance
• Meet, twice, weekly with the sales and planning team to go over client campaigns and weekly reports
• Campaign reporting utilizing analytical and proprietary tools
• Performs proactive daily analysis and campaign optimization
• Interact with internal as well as external clients including but not limited to coordination and consultation to ensure a successful advertising campaign
• Coordinate with internal teams in QA’ing and launching custom campaigns and custom ad units
• Follow up with immediate action & provide concise, timely feedback within the deadlines established
• Self-manage tasks/schedule for effective and efficient time management
• Troubleshoot targeting issues, resolve any traffic issues, and reconcile discrepancies.

Requirements:

• 2-3 years of online ad trafficking experience or relevant exposure to Advertising industry via Internships
• Ability to multi-task, and work efficiently within a high-paced changing environment
• Some experience in ad serving tools and order management systems (i.e GAM, Operative, Megaphone, etc.)
• Strong organizational and time management skills
• Strong analytical and problem-solving skills
• Strong written and communication skills with the intent of interacting comfortably with both clients and other internal departments
• BA/BS preferred or experience in lieu thereof

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area:

Dow Jones - Media Sales

Job Category:

Media

Union Status:

Union / A clear and likely internal candidate

 

 

Base Pay Range: 70,000 - 90,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.