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Senior Marketing Manager, Demand Generation

Distro
Full Timesenior
Duluth, GeorgiaPosted 7 weeks ago

Job Description

We are a proud work-from-office company. If you're ready to work on-site in a dynamic, global company, we'd love to hear from you.

About Us

  • Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector.
  • We provide a comprehensive portfolio of solutions including HR/HCM technology, managed services, and global business process outsourcing (BPO).
  • We collectively serve over 95,000 businesses and process over $135B in annual payroll.
  • Headquartered in Chandler, Arizona, Vensure acts as a "One Employer Solution" to help thousands of businesses streamline and grow operations with custom strategies that benefit both employers and employees.
  • Learn more at www.vensure.com.

Position Summary

  • The Senior Marketing Manager, Demand Generation will focus on demand generation activities to drive quality leads that generate revenue.
  • Requires a strong background in marketing, some B2B experience, excellent analytical skills, and a passion for impactful campaigns.

Essential Duties and Responsibilities

  • Develop and execute comprehensive marketing strategies to generate demand for company solutions and services.
  • Collaborate cross-functionally with product, sales, and customer service teams to produce materials supporting the prospect-to-client lifecycle.
  • Create and manage targeted marketing campaigns across multiple channels including events, social media, and digital advertising.
  • Monitor and report on marketing initiative effectiveness; use data to optimize strategies.
  • Stay current with B2B marketing trends and best practices related to target markets.

Marginal Functions

  • Build and maintain relationships with team members and peers to coordinate communications and services affecting clients.
  • Attend webinars and trainings for ongoing professional development.
  • Complete assigned projects and other duties as directed by supervisor.

Knowledge, Skills, and Abilities

  • Proven track record in developing and executing successful marketing campaigns.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and interpersonal skills.
  • Ability to work both collaboratively and independently in a fast-paced environment.
  • Proficiency with project management, marketing automation tools, CRM, and marketing technologies.

Education & Experience

  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years marketing experience, focusing on B2B or software marketing.

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