Search Marketing Manager

Company Description

Digital And Beyond (D&B) brings together over 25 years of combined expertise from industry professionals to deliver impactful marketing strategies. The company prides itself on promoting diversity and creating efficient, results-driven solutions for clients. By offering affordable and tailored search marketing services, D&B helps businesses establish a strong and credible online presence.

At D&B, innovation and inclusivity are at the core of everything we do to empower clients' growth.

Role Description

This is a full-time, remote (India only) Search Marketing Manager position. The role involves creating, managing, and optimizing paid search campaigns, overseeing digital marketing strategies, conducting keyword research, and utilizing web analytics to measure performance. The Search Marketing Manager will work collaboratively with cross-functional teams to ensure campaigns drive measurable results and align with overall business objectives.

Qualifications

• 2+ years work experience
• Proficiency in Paid Search Campaigns and Paid Media Advertising
• Strong background in Digital Marketing and developing effective marketing strategies
• Experience with Keyword Research and optimization for search marketing
• Knowledge of Web Analytics tools to monitor and assess campaign performance
• Strong analytical skills and ability to make data-driven decisions
• Excellent communication skills for cross-functional collaboration
• Detail-oriented with strong organizational and time-management abilities
• Bachelor’s degree in Marketing, Business, or a related field preferred