Associate Brand Manager, Smirnoff RTD

Associate Brand Manager, Smirnoff RTDs 

About Diageo 

Diageo is a global leader in beverage alcohol with an outstanding collection of brands enjoyed in more than 180 countries around the world, including Johnnie Walker, Crown Royal, Smirnoff, Don Julio, Captain Morgan, Baileys, Tanqueray and Guinness. 

Guided by our purpose—Celebrating life, every day, everywhere—our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. 

About Smirnoff 

For more than 160 years, Smirnoff has been bringing people together through quality, innovation and inclusive experiences. As the world's No. 1 vodka brand, the Smirnoff Trademark spans both Smirnoff Vodka and Smirnoff Ice, making it one of the largest consumer recruitment trademarks in beverage alcohol and a powerful driver of category growth. 

Role Overview 

The Associate Brand Manager, Smirnoff RTDs will support one of the largest and most dynamic ready-to-drink businesses in beverage alcohol. Focused on Smirnoff Ice and the broader RTD portfolio, this role will help drive brand growth through innovation, integrated marketing and commercial execution in a fast-moving, trend-driven category. 

Working across Marketing, Commercial, Consumer Planning, Finance, Innovation and agency partners, the Associate Brand Manager will help develop consumer-first programs that strengthen brand equity, accelerate growth and recruit the next generation of legal drinking age consumers. 

Key Responsibilities 

• Support development and execution of annual marketing plans, campaigns and innovation launches. 

• Translate consumer, shopper and cultural insights into marketing recommendations and business opportunities. 

• Lead business performance reporting and identify actions to improve growth and marketing effectiveness. 

• Partner with agencies and cross-functional teams to deliver integrated consumer and customer programs. 

• Support commercialization across retail channels while ensuring consistent brand execution. 

• Manage assigned marketing budgets and project timelines while delivering against business objectives. 

Qualifications 

• Bachelor's degree required. 

• 2–5 years of experience in brand management, marketing or innovation within consumer packaged goods, beverage alcohol or related industries. 

• Strong project management, analytical and communication skills. 

• Demonstrated ability to collaborate across functions and manage multiple priorities. 

• Passion for culture, innovation and fast-moving consumer brands. 

• Experience working with consumer insights, syndicated data and marketing analytics is a plus.