Role Overview
DEPT is hiring a Principal, Copywriting. This is a full-time role in NY. Part of DEPT's Brand hiring, posted 2 weeks ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.
Salary Context
Salary is not disclosed in this posting. Market median for Principal-level Brand roles is $170k-$240k (based on 10 comparable listings). Many employers share specifics during the interview process or after an initial screen.
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Job description
WHY DEPT®?
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
THE ROLE:
We’re looking for a talented and strategic Principal, Copywriter to join a fast-paced, high-performing team supporting one of our most visible, dynamic clients. This is a hands-on leadership role for someone who brings conceptual thinking and sharp written capabilities to the table.
You’ll partner closely with a team of Art Directors, Copy Writers, Video Editors, Content Creators, Visual Designers and report into the Group Creative Director, collaborating to bring creative briefs to life across digital, social, and video channels. You’ll help shape always-on social work streams and campaign direction, lead written execution, and ensure brand and campaign voice excellence from kickoff through delivery. You’ll play a crucial role in owning your workstream and consistently raising the creative bar. You must possess the ability to think conceptually within pop and internet cultures, and contribute proactively through trendspotting, and social listening, in reactive agile work streams. You’ll play a crucial role in owning your workstream, managing junior talent, and consistently raising the creative bar.
This role is perfect for someone who thrives in creative collaboration, is autonomous in ideation, enjoys rolling up their sleeves to execute, and has a strong point of view on what makes effective content on social.
For this role, you must be willing to work on EST timezone
WHAT YOU’LL DO:
- Deliver High-Impact Creative: Together with Associate Director, Creative (Design) the candidate will concept best in class creative in addition to writing compelling copy across channels; everything from scriptwriting to post copy.
- Manage & Mentor: Possess the ability to review and deliver thoughtful feedback to team members, and understand how to push the work for best results. Recognize the talent of fellow team members and use their skills to the betterment of the team. Work closely with four direct reports to plan for day-to-day needs and strategically pivot when project deadlines shift.
- Partner Across Disciplines: Work closely with Art Directors, Strategists, Producers, Project managers, and client teams to ensure creative aligns with brief goals, brand voice, and business objectives.
- Lead Through Presentations: Write compelling presentations for day-to-day to milestone meetings. Direct the narrative, guide the work, and also manage speaking roles with the team. Include Account and Strategy team members in every step of the process to ensure work aligns with strategy at all turns.
- Manage Creative Execution: Lead by allowing others to do, and also never be afraid to roll up your sleeves to pitch in. Strategically delegating portions of our projects to our junior team members to support efficiency, mentorship and delivery while remaining accountable for the final output.
- Be a Problem Solver: Navigate ambiguity with GCD support, adapt to shifting priorities, and bring proactive solutions to creative and production challenges. These solutions should come in the form of daily brainstorming and inspiration sharing with the team.
- Embody Team Culture: Approach every situation with curiosity, kindness, and accountability to help foster an inclusive and collaborative team environment.
WHAT YOU BRING:
- 6+ years of experience in copywriting with a strong portfolio showcasing digital campaigns, social-first content, and video-driven work.
- Prior social agency experience or relevant experience with a track record of navigating high-volume, high-visibility accounts.
- On-set and content production experience (domestic or international), including working with video directors, editors, and producers.
- Strong client presentation and communication skills - you can confidently present ideas, take feedback in stride, and advocate for great creative.
- Excellent written sensibility and a strategic eye for voice, narrative, branding. Additionally, deep knowledge of social best practices for optimal performance.
- A proactive, collaborative mindset - you bring energy to brainstorms, jump in where needed and support your teammates with generosity and respect.
- A creative portfolio that demonstrates your range and ability to turn strategy into scroll stopping creative.
WHAT DO WE OFFER?
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.
Learn more about DEPT®
DIVERSITY, EQUITY, & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
#LI-Remote
The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.
About DEPT
Frequently Asked Questions
How do I apply for the Principal, Copywriting position at DEPT?
Use the Apply button above to submit your application directly to DEPT. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Principal, Copywriting position at DEPT located?
This position is based in NY. DEPT has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Principal, Copywriting at DEPT earn?
DEPT has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Principal, Copywriting role at DEPT posted?
This role was posted on June 29, 2026 (17 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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