Customer Marketing Manager

Dataiku is seeking a Customer Marketing Manager to help bring our customer success stories to life and amplify the voice of our Global 2000 customers across the market. Reporting to the Senior Manager of Customer Marketing, this role will be responsible for developing compelling customer content, managing advocacy initiatives, and activating customer proof points across marketing, sales, analyst relations, and corporate communications programs.

This role is focused on execution, content development, and program support within an established customer marketing strategy.

You will work with customers and cross-functional teams to develop customer stories and marketing content for use across campaigns, sales, and communications.

Success in this role requires equal parts content creator, customer advocate, and marketing program operator—someone who can not only develop great stories but also ensure those stories are activated across the business to drive measurable impact.

Key Responsibilities

Customer Storytelling & Content Development

• Develop customer marketing content, including written case studies, executive narratives, testimonials, blog posts, and digital assets
• Partner directly with customers and internal stakeholders to identify, capture, develop, and secure approval of compelling stories that demonstrate measurable business outcomes and business transformation.
• Conduct customer interviews and translate complex technical and business achievements into engaging, audience-focused narratives.
• Ensure all customer-facing content meets Dataiku's standards for quality, accuracy, brand consistency, and regulatory compliance.
• Maintain a pipeline of customer stories aligned to defined content needs and priorities.

Customer Advocacy & Reference Activation

• Support the growth and activation of Dataiku's customer advocacy ecosystem.
• Recruit and coordinate customer advocates in partnership with Customer Success, Account Teams, and Executive Sponsors.
• Coordinate customer participation in events, webinars, analyst engagements, media opportunities, product launches, and peer-to-peer activities. 
• Support a smooth and positive experience for customer advocates throughout their engagement with Dataiku.
• Track advocacy activity and identify opportunities to deepen engagement over time.

Customer Proof Activation & Business Impact

• Partner with Product Marketing, Demand Generation, Field Marketing, Sales, PR, Analyst Relations, andContent teams to deploy customer stories across campaigns, sales enablement, and communications. 
• Identify opportunities to repurpose and adapt customer content for use across multiple audiences and stages of the customer journey.

Cross-Functional Program Management & Operations

• Serve as a key liaison across Customer Success, Sales, Product Marketing, Brand, Corporate Communications, Field Marketing, and other stakeholders to align customer marketing activities with business priorities.
• Manage end-to-end execution of customer marketing initiatives, including project planning, stakeholder communications, approvals, legal reviews, customer permissions, and publication workflows.
• Support the identification and prioritization of customer stories, advocates, and reference opportunities based on strategic business needs.
• Maintain accurate records of customer references, content assets, advocacy activities, and participation history within Champion and related systems, ensuring materials remain organized, discoverable, and accessible.
• Support program reporting, measurement, and performance tracking to help optimize customer marketing and advocacy efforts.

Program Growth & Innovation

• Stay current on customer marketing best practices, advocacy trends, content formats, and emerging technologies.
• Explore and leverage AI-powered tools and workflows to improve content development, customer research, program management, and operational efficiency.
• Contribute ideas to improve customer storytelling and content formats that strengthen Dataiku's market presence and customer community.

What we’re looking for: 

• Required: 
• 5+ years of experience in customer marketing, content marketing, advocacy, communications, public relations, or related B2B marketing roles.
• Experience creating customer-facing content such as case studies, customer stories, videos, executive content, blogs, or thought leadership assets.
• Strong interviewing, writing, editing, and storytelling skills with the ability to translate complex business and technical concepts into compelling narratives.
• Experience managing cross-functional projects involving multiple stakeholders and competing priorities.
• Demonstrated ability to build trusted relationships with customers, executives, sales teams, and internal partners.
• Excellent organizational, communication, and project management skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Demonstrated ability to incorporate AI-powered tools into day-to-day work, including content creation, research, marketing tools, or project management.
• Preferred: 
• Experience working in SaaS, enterprise software, AI, analytics, data, or technology companies.
• Familiarity with customer advocacy, reference management, or community platforms.

Success in This Role

• Dataiku consistently produces high-quality customer stories that showcase measurable business outcomes and customer success.
• Customer advocates actively participate in strategic marketing, sales, analyst, and event initiatives.
• Customer proof points are effectively activated across campaigns, sales programs, events, analyst relations, and communications initiatives.
• Customer stories contribute meaningfully to awareness, engagement, pipeline creation, sales acceleration, and market credibility.
• Internal teams can easily discover, access, and activate customer references and content assets.
• Advocacy participation and customer storytelling efforts continue to scale while maintaining a world-class customer experience.
• The customer marketing function is recognized as a strategic driver of trust, credibility, customer engagement, and business growth across the organization.