Our client is a leading premium café and dessert brand known for elevating desserts to the

same level of craftsmanship as specialty coffee. Its menu features whole cakes, handcrafted

beverages, artisanal coffee offerings, and a variety of savory selections, all served in a

welcoming environment designed to create memorable guest experiences.

Built on decades of commitment to quality and supported by a large network of locations

across Asia, the brand has earned a strong reputation for premium ingredients, innovative

recipes, and consistent customer satisfaction. The company is now expanding into the U.S.

market, bringing its established café and dessert experience to a new audience.

The company is currently seeking a Marketing Manager to support its U.S. market

expansion. This individual will work closely with the global headquarters to execute localized

marketing strategies, beginning with the launch of its first U.S. location in Q4 2026 and

supporting continued growth through additional store openings in the years ahead.

The role will be responsible for building U.S. marketing operations from the ground up,

including public relations, influencer partnerships, social media management, seasonal

campaigns, limited-time offers, and grand opening activations aimed at driving brand

awareness and sales growth. This position requires a hands-on marketer who can operate

across a broad range of marketing functions while serving as a key liaison between global

headquarters and the U.S. market.

Responsibilities

Local Marketing Management & Operations

• Lead local marketing and product-related initiatives in alignment with HQ brand

guidelines

• Develop and manage the annual marketing calendar and local marketing budget
• Analyze performance based on market, customer, and sales data, and drive

optimization

• Maintain regular communication with HQ and provide execution updates/reporting

PR / Influencer / Social Media Execution

• Collaborate with local agencies (PR, influencer, digital)
• Manage official social media channels (Instagram, TikTok, YouTube)
• Oversee content planning and production (photo/video)
• Drive brand awareness through PR and influencer campaigns

Seasonal Campaign Execution

• Plan and execute local seasonal campaigns based on HQ strategy
• Manage both online and offline activations and track performance

LTO / New Product Launch Operations

• Lead execution of LTOs and new product launches
• Localize product positioning, concepts, and communication
• Manage product lifecycle (launch/discontinue) and optimize based on performance

Store Launch & Activation

• Lead grand opening and launch marketing for new stores
• Drive initial traffic through events, promotions, and influencer collaborations

Key Qualifications

• Fluent in both Korean and English
• Experience managing owned social media channels and working with

PR/SNS/influencer agencies in the U.S.

• Strong understanding of the U.S. Food & Beverage / café market
• 5–7+ years of relevant experience (Assistant Manager–Manager level)
• Bachelor’s degree or above (Business, Marketing, Communications, or related fields

preferred)

EEO Statement

We are an Equal Opportunity Employer and consider all qualified applicants without regard to race, color, religion, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law.2. Accommodation statement

Applicants requiring reasonable accommodation during the application or interview process should contact recruitment@cygic.net

Pay: $120,000.00 - $145,000.00 per year

Work Location: In person