Role Overview
Cvent is hiring a mid-level Digital Marketing - Product Led Growth. This is a full-time hybrid role, based in IN. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
As a Digital Marketing Specialist, you will be responsible for creating and optimizing digital campaigns to drive new user acquisition and engagement. Your role will involve researching and testing new marketing channels, collaborating with internal SMEs, and implementing data-driven strategies to support monetization efforts.
Key Responsibilities:
- Ideate, launch, and optimize digital campaigns for new user acquisition and engagement
- Research and test new marketing channels to build acquisition pipeline
- Coordinate with internal SMEs and design data-driven digital marketing strategies
- Define and refine CDP user segments and develop channel messaging for increased user engagement
- Use analytics tools to identify friction points in the user journey and drive higher adoption and feature engagement
- Provide actionable insights to optimize product sign-ups, engagement, and conversion rates
- Identify and launch A/B tests and web personalization opportunities for improved conversion rates
- Collaborate cross-functionally with various teams to define and refine PQL criteria and produce dashboards and reports to measure progress
Qualifications Required:
- 35 years of hands-on experience in digital marketing (SEO, SEM, Paid Social, Email, Display)
- Understanding of the Product-Led Growth model and the role of PQLs in a hybrid self-serve + sales-assist motion
- Proficiency in analytics tools (Mixpanel, Adobe Analytics) and Microsoft Excel
- Ability to think strategically and work cross-functionally to drive growth initiatives
Please note that this job description does not include any additional details about the company. As a Digital Marketing Specialist, you will be responsible for creating and optimizing digital campaigns to drive new user acquisition and engagement. Your role will involve researching and testing new marketing channels, collaborating with internal SMEs, and implementing data-driven strategies to support monetization efforts.
Key Responsibilities:
- Ideate, launch, and optimize digital campaigns for new user acquisition and engagement
- Research and test new marketing channels to build acquisition pipeline
- Coordinate with internal SMEs and design data-driven digital marketing strategies
- Define and refine CDP user segments and develop channel messaging for increased user engagement
- Use analytics tools to identify friction points in the user journey and drive higher adoption and feature engagement
- Provide actionable insights to optimize product sign-ups, engagement, and conversion rates
- Identify and launch A/B tests and web personalization opportunities for improved conversion rates
- Collaborate cross-functionally with various teams to define and refine PQL criteria and produce dashboards and reports to measure progress
Qualifications Required:
- 35 years of hands-on experience in digital marketing (SEO, SEM, Paid Social, Email, Display)
- Understanding of the Product-Led Growth model and the role of PQLs in a hybrid self-serve + sales-assist motion
- Proficiency in analytics tools (Mixpanel, Adobe Analytics) and Microsoft Excel
- Ability to think strategically and work cross-functionally to drive growth initiatives
Please note that this job description does not include any additional details about the company.
Frequently Asked Questions
How do I apply for the Digital Marketing - Product Led Growth position at Cvent?
Use the Apply button above to submit your application directly to Cvent. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Digital Marketing - Product Led Growth role at Cvent remote or in-office?
This is a hybrid role based in IN. Expect a mix of in-office and remote days, with the specific cadence set by the hiring manager.
What does a Digital Marketing - Product Led Growth at Cvent earn?
Cvent has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Digital Marketing - Product Led Growth role at Cvent posted?
This role was posted on April 24, 2026 (51 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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