Marketing Manager, Activation - New York
Curaleaf InternationalRole Overview
Curaleaf International is hiring a Marketing Manager, Activation - New York. This is a full-time role in New York. Part of Curaleaf International's Brand hiring, posted 2 weeks ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.
Salary Context
Salary is not disclosed in this posting. Market median for Brand roles is $100k-$145k (based on 473 comparable listings). Many employers share specifics during the interview process or after an initial screen.
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Job description
At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title: Regional Activation Manager
Location: New York, NY / Stamford, CT
Job Type: Full Time | Exempt
About the Role: The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf’s sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM).
The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships—all while balancing strategy, execution, and compliance in a highly regulated industry.
What You’ll Do:
Regional Marketing Execution
- Execute national and regional marketing plans, tailoring them to local market dynamics and regulations.
- Manage activation calendars, track execution, and distribute promotional materials across the region.
- Manage incoming field requests for assets (digital, POS, etc.).
Channel, Outlet & Event Activation
- Lead merchandising and POS execution, ensuring brand consistency.
- Plan and manage local events, pop-ups, and demos; oversee regional budgets.
- Coordinate event calendars and ensure flawless activation.
Cross-Functional Collaboration
- Partner with sales, marketing, and compliance teams to achieve regional goals.
- Serve as a brand expert and uphold brand standards across all initiatives.
Promotions & Product Launches
- Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support.
Customer Engagement & Brand Advocacy
- Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy.
Travel Requirement
- 40% - 60%
What You’ll Bring:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 4-6 years of field marketing and activation experience.
- Proven expertise in event planning and execution.
- Passion for the cannabis industry and consumer (both active and curious).
- Strong organizational and calendar management skills with the ability to juggle multiple priorities.
- Experience managing regional brand pages or digital platforms.
- Creative and innovative mindset with the ability to succeed in a tightly regulated environment.
- Willingness to travel and collaborate across multiple markets.
Even Better If:
- MBA or advanced degree.
- Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
- Experience partnering with event or creative agencies.
What We Offer:
- Career Growth Opportunities
- Competitive Pay and Benefits
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/ Disability Insurance
- Community Involvement
- Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.
Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values:
- Lead and Inspire.
- Commit to Win.
- ONE Curaleaf.
- Driven to Deliver Excellence.
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.
Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.
***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.
***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.
About Curaleaf International
Curaleaf International
curaleafinternational.com
163 other open roles at Curaleaf International on TryApplyNow.
Frequently Asked Questions
How do I apply for the Marketing Manager, Activation - New York position at Curaleaf International?
Use the Apply button above to submit your application directly to Curaleaf International. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Marketing Manager, Activation - New York position at Curaleaf International located?
This position is based in New York. Curaleaf International has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Marketing Manager, Activation - New York at Curaleaf International earn?
Curaleaf International has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Marketing Manager, Activation - New York role at Curaleaf International posted?
This role was posted on June 26, 2026 (16 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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