Growth Marketing Manager, Web & CRO

Role Overview:

Responsibilities:

• Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization.
• Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline.
• Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan.
• Project manage internal stakeholders and external partners, working in lockstep with our web agency to scope, prioritize, QA, and ship high-quality work.
• Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards.
• Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience.
• Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion.
• Build website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systems.
• Proactively identify and evaluate new tools, technologies, and industry trends to improve site performance, administration, and competitive positioning.

Qualifications:

• 5+ years of experience in web marketing, website management, or growth roles in B2B SaaS
• Demonstrated experience owning a marketing website end-to-end, including roadmap development, prioritization, and cross-functional execution
• Deep hands-on experience with enterprise web CMS platforms, including page builds, updates, QA, and publishing workflows.
• Experience working closely with and managing external web or design agencies
• Proficiency with GA4 and Looker or similar BI tools; hands-on experience with web experimentation and A/B testing to drive conversion improvements.
• Strong project management and organizational skills, with the ability to manage high volumes of incoming requests while maintaining clarity and prioritization
• Excellent cross-functional communication and stakeholder management skills
• High attention to detail and strong sense of quality for web experiences and brand presentation 

Preferred Qualifications:

• Industry-specific experience or hypergrowth scale-up experience 

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Compensation for this position includes a Base Salary + Equity.

Base Salary Range: $130,000.00 - $170,000.00

Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.  If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai