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Field Marketing Specialist

Cresco
Full Time
OhioPosted 5 days ago

Job Description

<div class="content-intro"><h2 style="text-align: center;"><span style="color: rgb(52, 73, 94);"><strong>COMPANY OVERVIEW</strong></span></h2> <p>Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.&nbsp;<br>&nbsp;<br>Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.&nbsp;<br>&nbsp;<br>At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.&nbsp;<br>&nbsp;<br>If you’re interested in joining our mission, click the below links to join our team today!</p> <h2 style="text-align: center;"><span style="color: rgb(52, 73, 94);"><strong>MISSION STATEMENT</strong></span></h2> <p>At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.</p></div><p><span style="color: rgb(41, 88, 115);"><strong>JOB SUMMARY</strong></span></p> <p><span class="TextRun SCXW39208965 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW39208965 BCX0">As we scale into new markets and deepen our presence in key states, we’re strengthening our field marketing structure with the addition of a Field Marketing Specialist (FMS).&nbsp;</span><span class="NormalTextRun SCXW39208965 BCX0">In this role, you will&nbsp;</span><span class="NormalTextRun SCXW39208965 BCX0">bridge the gap between execution and impact. The&nbsp;</span><span class="NormalTextRun SCXW39208965 BCX0">FMS role is designed to enhance in-store performance, Paid Media ROI, and team management in our core market</span><span class="NormalTextRun SCXW39208965 BCX0">&nbsp;of Ohio</span><span class="NormalTextRun SCXW39208965 BCX0">. This position&nbsp;</span><span class="NormalTextRun SCXW39208965 BCX0">will&nbsp;</span><span class="NormalTextRun SCXW39208965 BCX0">be both in accounts</span><span class="NormalTextRun SCXW39208965 BCX0">,</span><span class="NormalTextRun SCXW39208965 BCX0">&nbsp;building strong relationships</span><span class="NormalTextRun SCXW39208965 BCX0">,</span><span class="NormalTextRun SCXW39208965 BCX0">&nbsp;and working remotely to push&nbsp;</span><span class="NormalTextRun SCXW39208965 BCX0">broader&nbsp;</span><span class="NormalTextRun SCXW39208965 BCX0">marketing&nbsp;</span><span class="NormalTextRun SCXW39208965 BCX0">efforts in the&nbsp;</span><span class="NormalTextRun SCXW39208965 BCX0">state</span><span class="NormalTextRun SCXW39208965 BCX0">. Th</span><span class="NormalTextRun SCXW39208965 BCX0">is role</span><span class="NormalTextRun SCXW39208965 BCX0">&nbsp;will be responsible for&nbsp;</span><span class="NormalTextRun SCXW39208965 BCX0">BFR management,&nbsp;</span><span class="NormalTextRun SCXW39208965 BCX0">KPI refinement</span><span class="NormalTextRun SCXW39208965 BCX0">,</span><span class="NormalTextRun SCXW39208965 BCX0">&nbsp;and cross-functional alignment.&nbsp;</span></span><span class="EOP SCXW39208965 BCX0" data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></p> <p><span class="EOP SCXW39208965 BCX0" data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}"><span style="color: rgb(41, 88, 115);"><strong>CORE JOB DUTIES</strong></span></span></p> <ul> <li><span data-contrast="auto">Ability to lead and coach&nbsp;Brand Field Representatives, manage account support plans, and conduct field rides</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Oversee BFR’s capture of&nbsp;several marketing&nbsp;execution metrics:&nbsp;ISA’s, GWPs, digital&nbsp;menus,&nbsp;merchandising&nbsp;displays,&nbsp;budtender&nbsp;trainings,&nbsp;and capturing&nbsp;photos&nbsp;for&nbsp;Repsly&nbsp;input</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Create meaningful&nbsp;Monthly Recaps&nbsp;with unique market insight&nbsp;shared with sales, brand, and field leads</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Drives consistency&nbsp;and high-quality execution&nbsp;of&nbsp;in-store&nbsp;and out-of-store&nbsp;activations</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Aggregate and analyze KPI data to&nbsp;identify&nbsp;trends by rep, market, and account</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Enforce&nbsp;territory&nbsp;support&nbsp;planning in your market(s) by activity and account tier, and type</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Partner with RMD, RMM, and Paid Media vendors to connect advertising investment to&nbsp;key retailers’&nbsp;in-store outcomes (menu presence, sell-through, and revenue results)</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Identify&nbsp;high-performing retail locations for future investment and retail media pilots</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Situational flexibility, to decide when your time is best spent in the market executing or in remote office, measuring&nbsp;best&nbsp;impact</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Contribute to After Action Reviews (AARs), regional dashboards, and Quarterly&nbsp;Region&nbsp;leadership Review meetings</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Share knowledge of wholesale retail ecosystems and&nbsp;competitor activity</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Provide retailer-level feedback loops to inform optimized programming, competitive activity, and pricing/promotion shifts</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Align with Sales, Trade, and Brand to support a holistic retail strategy</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Be an expert in state cannabis regulations</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="none">Administrative Responsibilities:</span></strong><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Complete all administrative responsibilities in&nbsp;a timely&nbsp;and&nbsp;accurate&nbsp;manner.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Maintain proper records for all expense reports&nbsp;with receipts,&nbsp;and ensure they are completed on time</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Ensure BFRs submit&nbsp;timely&nbsp;and complete&nbsp;expense reports,&nbsp;field reports via&nbsp;Repsly,&nbsp;and Monthly&nbsp;Market&nbsp;recaps</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Manage&nbsp;storage units,&nbsp;inventory tracking,&nbsp;and distribution of field materials and trade assets</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Support onboarding and training of new BFRs within the assigned regions</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Maintain compliance with company SOPs, HR guidelines, and state-level regulatory requirements&nbsp;</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Support internal audit readiness for KPI tracking by&nbsp;maintaining&nbsp;clean documentation of field activities</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Participate in region field team meetings and cross-functional check-ins with Sales, Brand, and Paid Media teams.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> </ul> <p><span style="color: rgb(41, 88, 115);"><strong>REQUIRED EXPERIENCE, EDUCATION AND SKILLS&nbsp;&nbsp;</strong></span></p> <ul> <li><span data-contrast="auto">Bachelor’s Degree or equivalent work experience.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">4-6&nbsp;years’&nbsp;related industry or&nbsp;marketing&nbsp;experience.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Local travel ~50-70% including&nbsp;occasional&nbsp;nights and weekends.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Knowledge of cannabis, trends,&nbsp;and industry preferred</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Strong presentation and interpersonal communication skills – including the ability to listen and&nbsp;identify&nbsp;opportunities to drive increased loyalty.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Ability to coordinate efforts with distributor personnel including orders,&nbsp;delivery&nbsp;and merchandising support.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Candidates must be familiar with on/off premise marketing initiatives.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Familiarity with local market trendsetting accounts.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Strong problem-solving, time management, and organizational skills.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Skilled at&nbsp;multitasking with&nbsp;and&nbsp;ability to meet deadlines.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Computer literate with&nbsp;proficiency&nbsp;in Microsoft Office Suite.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> <li><span data-contrast="auto">Flexibility to support neighboring&nbsp;markets for&nbsp;Cresco&nbsp;Wholesale&nbsp;House of Brands&nbsp;</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> </ul> <p><span style="color: rgb(41, 88, 115);"><strong>BENEFITS</strong></span></p> <p>Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&amp;D.&nbsp; We also offer eligible employees paid holidays and paid time off.&nbsp; Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>In accordance with any local and state compensation laws, the compensation listed is the current estimated range for the position. Final offer details and future compensation may be determined by multiple factors including but not limited to, geographic location, market compensation data, skills, experience, and other relevant factors. For questions about this please discuss with your recruiter during the interview process.&nbsp;</p></div><div class="title">Pay Range</div><div class="pay-range"><span>$65,000</span><span class="divider">&mdash;</span><span>$75,000 USD</span></div></div></div><div class="content-conclusion"><p><span style="color: rgb(52, 73, 94);"><strong>ADDITIONAL REQUIREMENTS</strong></span></p> <ul> <li class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ca3n6-0-0">Must be 21 years of age or older to apply</li> <li class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ca3n6-0-0">Must comply with all legal or company regulations for working in the industry&nbsp;</li> <li class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ca3n6-0-0">The company does not offer employment-based visa <span class="markla189x7ow" data-markjs="true" data-ogac="" data-ogab="" data-ogsc="" data-ogsb="">sponsorship</span>&nbsp;<span class="markia7dnrsej" data-markjs="true" data-ogac="" data-ogab="" data-ogsc="" data-ogsb="">for</span>&nbsp;this role or any other position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without the need&nbsp;<span class="markia7dnrsej" data-markjs="true" data-ogac="" data-ogab="" data-ogsc="" data-ogsb="">for</span>&nbsp;current or future&nbsp;<span class="markla189x7ow" data-markjs="true" data-ogac="" data-ogab="" data-ogsc="" data-ogsb="">sponsorship</span>&nbsp;at any time.</li> </ul> <p><em>Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.</em></p> <div class="content-conclusion"> <h5><span style="color: rgb(0, 0, 0);"><u>California Consumer Privacy Act (“CCPA”) Notice to Applicants:</u></span></h5> <h5>Please read the&nbsp;<a href="https://www.sunnyside.shop/california-employee-privacy-notice" target="_blank">California Employee Privacy Notice</a><a href="https://www.crescolabs.com/california-employee-privacy-notice/">&nbsp;</a>(“CA Privacy Notice”) regarding Sunnyside* and its affiliate Cresco Labs’ policies pertaining to the collection, use, and disclosure of personal information. This CA Privacy Notice supplements the information contained in the&nbsp;<a href="https://www.sunnyside.shop/privacy-policy" target="_blank">Sunnyside* Privacy Policy</a>&nbsp;and applies to California resident employees and job applicants. Applicants with disabilities may access this notice in an alternative format by contacting&nbsp;<a href="mailto:CCPAnotice@crescolabs.com" target="_blank">CCPAnotice@crescolabs.com</a>&nbsp;</h5> <h5 class="xmsonormal">Reporting a Scam:<br><br>Cresco Labs is aware of fictitious employment offers being circulated from various sources. Many of these schemes consist of an alleged offer of employment with Cresco Labs with the intention of gaining personal information, including payment and/or banking information. Be aware that fraudulent job offers and correspondence may appear legitimate: they may feature a Cresco Labs logo, they may appear to originate from an official-looking email address or web site, or they may be sent by individuals purporting to represent Cresco Labs or an entity which includes the word Cresco Labs in its name.<span class="apple-converted-space">&nbsp;</span><br><br>Please note that Cresco Labs&nbsp;<strong>does not&nbsp;</strong>ask for payment or personal banking information as a condition of employment. Any personal information is requested for payroll or state badging purposes only. Applications can be securely submitted through our career’s pages.</h5> <h5 class="xmsonormal">We are working diligently to block this from happening.&nbsp;Beware if an offer of employment looks too good to be true. Never divulge personal and banking information or send money if you are unsure of the authenticity of an email or other communication in the name of Cresco Labs.</h5> <h5 class="xmsonormal">If you are in doubt, please contact us at&nbsp;<strong><a href="mailto:Report-a-spam@crescolabs.com">Report-a-spam@crescolabs.com</a></strong><span class="apple-converted-space">&nbsp;</span>with questions.</h5> </div></div>

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