Senior Manager, Growth Marketing

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non‑profits and individuals to succeed by giving them all the help and tools they need to grow online.

We’re energized by new challenges and new possibilities—and we’re just getting started!

Overview

We are seeking a Senior Manager, International Growth, to own and scale customer acquisition across key international markets, including Canada, the U.K., and ANZ.

This role is responsible for driving efficient growth through a full‑funnel, performance‑led approach across Paid Search, Paid Social, and supporting channels. You will operate as a hands‑on growth leader, combining deep channel expertise with strong cross‑functional partnership across Brand, Product, Analytics, Creative, and Lifecycle.

This is not a single‑channel role. You are expected to think and operate as a full‑stack growth owner.

Key Responsibilities

Performance Marketing Ownership

• Own acquisition performance across Paid Search (Google, Microsoft) and Paid Social (Meta, TikTok, emerging platforms)
• Manage budget allocation, pacing, and channel mix to achieve Gross Adds and CAC targets
• Bring a prospect and customer‑first mindset to build an engaging creative story that resonates and converts future customers.
• Continuously optimize campaign structure, bidding strategies, creative, and audience targeting

Full‑Funnel Optimization

• Drive improvements across the funnel from impression to click to trial to paid conversion
• Partner with Product and CRO teams to improve landing page performance and onboarding conversion
• Identify opportunities to improve lead quality, conversion rates, and payback periods

Testing and Experimentation

• Build and execute a structured experimentation roadmap across creative, audiences, bidding, and landing pages
• Maintain a consistent test cadence with clear documentation of learnings and scale decisions

International Market Growth

• Adapt strategies by market, including localization of messaging, creative, and channel mix
• Develop market‑specific insights across the competitive landscape, pricing sensitivity, and customer behavior
• Identify and unlock new growth opportunities within each region

Cross‑Functional Collaboration

• Partner with Analytics, Marketing Ops, Creative, and Product teams to align on growth priorities
• Ensure tracking integrity, attribution alignment, and performance visibility
• Bring a unified growth perspective across channels and teams

Performance Reporting

• Own weekly and monthly performance narratives, including drivers, actions, and next steps
• Translate data into clear insights to inform decision‑making and prioritization
• Growth in Gross Adds across international markets within CAC targets
• Improvements in CVR, CPT, and trial‑to‑paid conversion rates
• Expansion of scalable acquisition channels beyond core search
• Consistent experimentation velocity with measurable impact
• Contribution to LTV:CAC improvement

Qualifications

• 6+ years in performance marketing or growth roles with direct acquisition accountability
• Deep hands‑on expertise in Google Ads and strong experience with Paid Social platforms (Meta required, TikTok preferred)
• Proven experience in DTC, subscription, or SMB‑focused growth environments
• Strong analytical skills with the ability to diagnose performance across the funnel
• Understands full‑funnel economics, including CAC, CVR, and LTV
• Comfortable operating both strategically and hands‑on
• Strong bias for testing, iteration, and continuous improvementExperience partnering with Product, Analytics, and Creative teams
• Strong communication skills with the ability to influence stakeholders through data

Preferred

• Experience managing international markets such as U.K., Canada, and ANZ
• B2B SaaS or SMB audience experience
• Familiarity with attribution models, incrementality testing, and LTV‑based optimization

How This Role Is Different

• Owns growth across multiple channels, not just Paid Search
• Responsible for full‑funnel performance, not just media efficiency
• Operates across markets with localization and scaling responsibility
• Works cross‑functionally to drive end‑to‑end growth outcomes

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