CRO Specialist

About UsBody Restore is a wellness and personal care brand doing ~$25M in annual revenue. We're the #1 shower steamer brand on Amazon with 60K+ reviews and growing across Target, Walmart, TikTok Shop, and our own D2C Shopify store. We're a lean, fast-moving team that punches well above our weight — and we're looking for someone who operates the same way.

The RoleWe're hiring a Conversion Optimization Specialist to own split testing and listing optimization across both our Amazon and D2C (Shopify) channels. This is a hybrid role — you'll build and run A/B tests on Shopify landing pages using Replo while also optimizing Amazon product listings for new launches and underperforming SKUs.

You'll work alongside our CRO agency on D2C strategy and coordinate directly with the CEO on Amazon optimization. This isn't a "make it pretty" role — it's a data-driven position where you form hypotheses, build tests, read results, and iterate fast.

What You'll DoD2C / Shopify (≈80%)

• Build high-converting landing pages in Replo for paid traffic (Meta, TikTok, Google)
• Design, launch, and analyze A/B and multivariate tests on landing pages
• Coordinate with our CRO agency on test roadmaps and learnings
• Build and test subscription-focused landing pages and flows (SKIO integration)
• Set up proper conversion tracking — GA4 events, UTMs, attribution tools
• Own post-click conversion rate as a core KPI

Amazon (≈20%)

• Run A/B tests via Manage Your Experiments on titles, hero images, bullet points, and A+ content
• Optimize listings for new product launches following our launch SOP
• Audit and improve underperforming SKUs with data-backed recommendations
• Use Brand Analytics, Search Query Performance, and Business Reports to identify conversion opportunities
• Coordinate with design on image testing and A+ content iterations
• Support seasonal/holiday listing optimization across the catalog

Cross-Channel

• Maintain a testing calendar and log of all active/completed experiments with results
• Build a shared knowledge base of what converts — insights that apply across both channels
• Report weekly on active tests, statistical significance, and next moves

Who You AreMust-haves:

• 2–4 years of hands-on CRO or conversion optimization experience in e-commerce / D2C
• Proficiency building landing pages in Replo (or strong experience with Shogun, GemPages, or similar Shopify page builders — Replo-specific experience strongly preferred)
• Experience designing and running A/B tests with statistical rigor — you know when to call a test and when to let it run
• Comfort with analytics tools: GA4, Google Optimize (or equivalent), Shopify analytics
• Strong design sense — you can build a clean, high-converting page without needing a designer for every iteration
• Self-starter who operates independently with minimal direction

Strong-to-haves:

• Amazon experience (Manage Your Experiments, A+ content, listing optimization) — or demonstrated ability to learn new platforms quickly
• Experience with attribution tools (Triple Whale, Northbeam, or similar)
• Familiarity with subscription commerce (SKIO, Recharge, or similar)
• Background in wellness, beauty, or CPG categories
• Experience with Klaviyo or email/SMS conversion optimization

What We Offer

• Remote-first with flexible hours
• Direct access to the CEO — no layers of middle management
• Opportunity to shape conversion strategy across a $25M brand from day one
• Exposure to the full e-commerce stack: Amazon, Shopify, retail, TikTok Shop, international
• Room to grow into a broader growth or e-commerce lead role as we scale

Compensation

• Full-Time Contract: $2,000–$4,000 USD /month depending on experience